Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Read on to get their insights. Get Content. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

MARCH 17, 2010

Part 1 of the best cool web tools for 2009 presented tools for sharing presentations online, consolidating social networking accounts, generating word-of-mouth referrals and using social media for research. Get real-time alerts, trending and analysis for news, blogs, twitter and more. Protecting your brand online is critical.

Tools 100

Tools Best Practices Word of Mouth Aggregators 100

Scoop.it

FEBRUARY 18, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 65

Education Top of Funnel Ideal Customer Profiles Brand Identity 65

Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. It’s happened to me, as my awesome assistant Jess Ostroff once accidentally yelled at a company from my Twitter account instead of her own. This is #3. – Jay).

Twitter 137

Twitter Training Ideal Customer Profiles Communities 137

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. Twitter: Ian Anderson Gray. Customer Service: Jay Baer. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? It took years of study and practice, working in the industry. Facebook: Mari Smith.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Biznology

MARCH 21, 2017

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Contently

APRIL 19, 2017

It’s not a coincidence that the largest internet service in the world is increasingly mobile-only. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. By 2020, eMarketer predicts that 59 percent of U.S.

Social Media 167

Social Media Trends Emarketing Media 167

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Twitter creates Twitter Lists.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Webbiquity

JANUARY 10, 2010

PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. My Tweet Space. Tell A Friend. CRM Diagnostic.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

WriteSpark

NOVEMBER 11, 2008

. | How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Learn more:  Customer Reference Forum. Twitter Updates.

Conference 120

Conference Copywriting Copyright Case Study 120

Webbiquity

MARCH 8, 2010

This is particularly so for those on Twitter, which is infested with scammers and spammers: “Buy my miracle internet marketing kit and get thousands of clicks overnight!&# SEOmoz’s Biennial Ranking Factors 2009 Released by SEOmoz. BLVD Status – Live Stats, Keyword Vitals Ranking Report and Custom Alerts.

SEO 100

SEO Link Building Adwords Best Practices 100

Adobe Experience Cloud Blog

NOVEMBER 28, 2009

Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. Engage by adding value – Twitter can create meaningful conversations.

Twitter 48

Twitter Paid Search Agency Effectiveness Marketing Management 48

Optinmonster

DECEMBER 11, 2019

So it’s no surprise that it has become one of the best ways to find your target audience, build an email list , and get new customers. Many companies opt to create private groups on the platform where paying customers can join, interact, pose questions, and have a personalized experience with the brand. That said, don’t overthink it.

Social Media 95

Social Media Paid Content Media Business 95

Webbiquity

JANUARY 10, 2010

Lee Odden interviews Michael Gray of Atlas Web Services, Sally Falkow of Expansion Plus, Michel Leconte of SEO Samba and Rebecca Lieb, VP of U.S. Website content is more static and focused on the company’s specific products and services, while blogs offer a steady stream of fresh content and thought-leadership type pieces.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Tomorrow People

SEPTEMBER 13, 2012

Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Marketing mismanagement isn't the sole preserve of Twitter. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Conversica

OCTOBER 28, 2019

The Leader in Intelligent Virtual Assistants for Customer Engagement Poised for Next Stage of Growth. the leader in Intelligent Virtual Assistants for customer engagement, announced today that Jim Kaskade has been appointed Chief Executive Officer, effective immediately. FOSTER CITY, Calif. Media Contact for Conversica: Deborah Mullan.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. These companies provide end-to-end event management services. With the right pharma event management partner handling these integral services, you can focus on the big picture.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Biznology

FEBRUARY 10, 2017

I graduated from college in 2009 and found myself in a tough economic environment. The listening work helped my clients understand who their customers were, what people were looking for from them and where people were talking. How has social media influenced the customer experience at Citizens? Welcome Kerry!

Social Media 80

Social Media Paid Search Agency Advertising Agencies Media 80

Valasys

FEBRUARY 4, 2020

NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. The custom segments & contacts are in sync across all the channels. NetWise was founded in the year 2009. NetWise hinted an additional benefit of partnering with LiveRamp. About LiveRamp.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

WebMarketCentral

DECEMBER 28, 2009

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. Great images and great ideas. Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

ConvertKit

OCTOBER 13, 2021

There are lots of smaller platforms offering similar services ( Patreon , Buy Me A Coffee , etc.). Other platforms like Twitter are planning to launch similar tip jar style tools as well. You have to build mutually satisfying relationships with your customers and your affiliates. 1: Direct donations. Instagram’s Badges.

Youtube 91

Youtube Content Advertising Agencies Work Management 91

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Content Marketing Today , June 26, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. There are 3 types of Twitter miscues that cause corporate heartburn (or worse): Twit Happens #1 – Wrong Pipe. Twit Happens #2 – Tone Deaf.

Training 161

Training Ideal Customer Profiles Twitter Communities 161

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Convince & Convert

OCTOBER 28, 2010

“My Customers Don’t Use Social Media&#. Take your customer email list and find which of them are active where in social media using Flowtown or Gist. Because there are fewer overall customers, the advocacy impact of an individual customer in B2B is magnified. Destroying the 7 Myths of B2B Social Media.

Social Media 152

Social Media Media B2B Paid Search Agency 152

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. Stacy Minero , global head of Twitter ArtHouse. Also impressive? Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100