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How Twitter Amplifies a Customer Attack

Paul Gillin

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. How does a service with so little going for it create so damn much trouble? The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools.

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success


You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. "We call ourselves a customer service company that happens to fly planes," Laurie Meacham says. How JetBlue Uses Twitter for Customer Service. JetBlue No big deal!

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content


Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. The people we want to reach aren’t on Twitter.”. Info:

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Get your company listed with b2b-focused social media site , and encourage your best customers to contribute reviews. So how should your prioritize spending for next year? 1. Tweet This!

SEM 23

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Heather has some good tips to ensure that your information and call to action(s) is up to date. Email Autoresponder 1.0

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If you're not there yet, that's cool but keep reading because there are some items to be aware of. You may use it to highlight upcoming events, press releases and product/service updates. If you notice, it's recommended that all customer blog posts be followed up on. Chad H.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. If you a.

Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About


This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. Twitter Terminology Defined. It''s a Twitter-ized version of "peeps.".

Are You Creating Necessary Content?

Junta 42

Take a few minutes and do an inventory of the content you send to your customers and prospects.    I'm not talking about the information you create that talks about your products and services.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. In addition, is the information necessary for your customers' growth?  Listen to your customers. By doing that, you'll attract and retain customers who, when ready to buy, will think of you. 

BtoB 19

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Use a service like Return Path, directly or via your ESP. Treat prospects differently from customers. Again, customize. Yikes! Yes and yes.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

P2P 14

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. The Outside of the demo, the session focused on two main points about social media : Know your purpose – know how and why you are going to use Twitter.

Six Steps to Content Marketing Execution Success

Junta 42

What is the intersection between your expertise and the informational needs of your audience (your customers)? Your secret sauce should be very relevant to your product and service offerings.  Use Twitter Search , Google Alerts and other social media tools to listen to what your customers are struggling with.  Ask yourself this: "If you don't understand what your customers are struggling with, then how can you solve their problems?" It's a simple question, but it's the core of our entire marketing plan. Attitude. Approach.

Social Media and Customer Service

PR Meets Marketing

I noticed this series of tweets with Chris Heuer, Social media Club Founder , on Twitter the last couple of days. The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback. Now back to where I was headed =) In the past, most of these sales and customer support activities were done out of the public eye either through customer advisory boards, email customers surveys and other communications methods. strongly believe that a corporation should have a corporate brand.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Case studies and customer testimonials. World&#. 

Paper 12

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Perhaps this is an old habit that will change in a customer-driven world. Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). The system is a vendor-hosted service. It seems like common courtesy to listen to an existing conversation before jumping in with a comment.

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Which businesses were early adopters on Twitter? Today, Twitter is celebrating its 8th birthday. To celebrate, Twitter has created the #firsttweet tool - taking users down memory lane and giving us a chance to see the first piece of wisdom we shared with the world. When did they set up on twitter? BT Global Services. @bt_gs. Date set up: 26 Feb 2009. Cisco.

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

Recently I met a Twitter friend in real-life who said she experienced trouble talking to people with vastly different world views. Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. sold services, coaching and e-books through my posts and thought it would last for-ever. The price? Her solution?

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. "Twitter! Blogs.

Hey Marketer - When was the last time you talked with a customer??

Buzz Marketing for Technology

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. Today I would argue that is still important (and few marketers actually do it) but with the tools we have at our disposal you don’t even need to get out of the office to talk with customer. With Twitter!!

Best of 2009 (So Far): Social Media Marketing, Part 4


Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. What’s In Your Social Media Toolkit?

E-Quip Blog: Where Are the Service Leaders?


Where Are the Service Leaders? In my last post I mentioned a survey conducted for my previous employer that failed to identify a leader among our competitors in providing great client service. Instead, clients pointed to individuals within those firms who exemplified service excellence. Perhaps theyre unconvinced that great service is an effective differentiator. Posts.

4 Ways to be a Better B2B Twitterer


There's a tremendous amount of interest in Twitter among b2b marketers. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. Finally, Twitter is a tool for building relationships.


Twitter feeds - The benefits and pit falls

B2B Marketing Online

You’re discussing the finer details of the landing page/website and all of a sudden someone pipes up with: “Why don’t we include a Twitter feed?”. First of all this is not something you should be considering as a last minute part of a campaign – it should be part of a wider social media strategy which has been planned and thought through carefully, and is fully integrated with the wider communications, customer service and sales strategies of the company, not to mention the wider day-to-day social media activity (this isn’t something you should just use as and when you feel like it ).

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

The latest research report from shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Encourage, and carefully tend, online reviews of company products or services.

Six factors driving B2B social media marketing adoption

Chris Koch

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors. Customers (the younger ones, anyway) are adopting social media. Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Customers and prospects looking for content are going to see more of it coming from social media by default.

Best of 2009: Social Media Marketing, Part 1


Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Excellent Tools to Extract Insights from Twitter Streams by Social Media Today.

Finally! A B2B social media success story

grow - Practical Marketing Solutions

Nathan works in the marketing department of  Expert Laser Services of  Southbridge, MA.  The company is a managed print services provider and provides printer/copier sales, service and supplies.  The “Destroy Your Printer Video Contest” was promoted through the comapny’s blog,  Twitter, LinkedIn and Facebook.  That’s right.  New business.

E-Quip Blog: Does Service Excellence Pay?


Does Service Excellence Pay? Ive long been a passionate advocate for the value of delivering exceptional client service. My research and experience lead me to believe that service excellence is the best differentiation strategy available to the average A/E firm. passion for service excellence is hardly common in our industry. Share to Twitter Share to Facebook.

The Social Media MBA: Part 8: Social Media, Customer Service, and Branding

WindMill Networking

Why don’t more brands engage with social media for customer service? Each term I teach my introductory course in social media marketing , students always bring up the topic of social media use for customer service functions and the risks associated with incorrect implementation.  TOPIC: Social Media Customer Service and Branding.

Service Economics in a "Something Failed to Go Right" World

Digital Body Language

I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Let’s look at the math.