| |  2009 + Customer + Service + Twitter | 499 articles |
| Page 1 of 5 | Previous | Next | ANYTHING GOES MARKETING JANUARY 18, 2009  Twitter and Customer Service - Potential PR Nightmare Your company may have just started down the path of using Twitter as another communication channel. You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Respond to the twitterer directly. email, phone, Twitter etc.) | PAUL GILLIN AUGUST 9, 2012 How Twitter Amplifies a Customer Attack The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. How does a service with so little going for it create so damn much trouble? The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. | | | | | |
| MODERN B2B MARKETING NOVEMBER 28, 2009  Dreamforce 2009: Using Twitter Effectively for Marketing and Sales Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. The Outside of the demo, the session focused on two main points about social media : Know your purpose – know how and why you are going to use Twitter. | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 18, 2009  Finally! A B2B social media success story Nathan works in the marketing department of Expert Laser Services of Southbridge, MA. The company is a managed print services provider and provides printer/copier sales, service and supplies. The “Destroy Your Printer Video Contest” was promoted through the comapny’s blog, Twitter, LinkedIn and Facebook. That’s right. New business. | WEBBIQUITY OCTOBER 5, 2010  50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How popular is Twitter? | CONNECT THE DOCS DECEMBER 17, 2009  ClickInsights: What was your "Aha" moment in 2009? - Part 2 have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. "Twitter! Blogs. | | | | | | | |
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ANYTHING GOES MARKETING | MONDAY, AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts
Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. was inspired by those bright people over at Radian6 who showed me some of the untapped potential of Twitter. That is a good use of Twitter for your marketing efforts. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 9, 2009 Why Social Media Really Matters
If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. This is about direct contact with segmented groups of customers. In the mass media world, the relationship barely exists: customers use the product and, hopefully, like it enough to buy it again. At most they ask for service if there’s a problem. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site. Summary: marketing has shifted steadily over time from passive to active consumer engagement. MORE >> -
ANYTHING GOES MARKETING | MONDAY, DECEMBER 21, 2009  5 Mistakes B2B Marketers Need to Avoid in 2010
2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. You may want to look at some of the paid services out there such as Radian6 or Vocus. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you. Most likely, you are being mentioned. MORE >> -
ANYTHING GOES MARKETING | SUNDAY, MARCH 8, 2009  Social Media Success Stories
Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Besides the virtual interaction of Twitter, it has far greater benefits. How am I doing this? With real stories! Chad H. MORE >> -
THE EFFECTIVE MARKETER | SATURDAY, JUNE 13, 2009  free stuff that sells. maybe.
Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. Odds are that someone may eventually buy the product or service. From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Maybe. MORE >>
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- Social media measurement -- It's like being a great bartender GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 29, 2009
- Do Customers Expect Companies To Have Online Customer Service? LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
- Want proof that the C-suite is into social media? Here it is. CHRIS KOCH | FRIDAY, OCTOBER 30, 2009
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- 42+ Social Media Marketing Tools JUNTA 42 | TUESDAY, JUNE 2, 2009
- ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? CONNECT THE DOCS | THURSDAY, SEPTEMBER 17, 2009
- Is social media effective for B2B lead generation? SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- Five Reasons why Content Strategy comes before Social Media JUNTA 42 | TUESDAY, JUNE 9, 2009
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- Twitter smack-down: Pizza joint hit with $2 million lawsuit GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 4, 2009
- Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes B2B MARKETING SAVVY | WEDNESDAY, SEPTEMBER 30, 2009
- How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension SAVVY B2B MARKETING | MONDAY, JULY 20, 2009
- How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension SAVVY B2B MARKETING | MONDAY, JULY 20, 2009
- Get the Most Out of Twitter Hashtags DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
- Online Marketing News in 2009: The Year’s Hottest Events MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- Best Cool Web Tools of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- What to Look for When Purchasing in the Cloud MARKETING GENIUS BLOG | TUESDAY, AUGUST 18, 2009
- B2B Email Marketing: Interview with Stephanie Miller SALES LEAD INSIGHTS | TUESDAY, NOVEMBER 3, 2009
- Spredfast Offers Systematic Management for Social Media Campaigns CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 14, 2009
- ClickInsights: 3 important components that will make a great case study CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009
- ClickInsights: How to make marketing messages memorable? CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
- Research shows small business owners struggle with Twitter GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 9, 2009
- Aprimo Marketing Studio Expands the Scope of Marketing Automation CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
- The Social Web, Taking it Personally ACHIEVE MARKET LEADERSHIP | WEDNESDAY, NOVEMBER 11, 2009
- Is Real Time Marketing in your future? BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, AUGUST 20, 2009
- Tweet “Type” as a Means for Threading the Approval Needle B2B MARKETING SAVVY | TUESDAY, SEPTEMBER 22, 2009
- Customer Service, Social Media and Email: Data and Tips SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- 5 Things You Should Know BEFORE You Write an eBook SAVVY B2B MARKETING | MONDAY, AUGUST 3, 2009
- 5 Things You Should Know BEFORE You Write an eBook SAVVY B2B MARKETING | MONDAY, AUGUST 3, 2009
- Acxiom Uses Social Media Data to Segment Email Lists CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 17, 2009
- Hey Marketer - When was the last time you talked with a customer?? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 12, 2009
- The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making LEADER NETWORKS | TUESDAY, NOVEMBER 17, 2009
- BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena WEBMARKETCENTRAL | FRIDAY, FEBRUARY 27, 2009
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- What Customers (Really) Want and How To Give It To Them LEADER NETWORKS | THURSDAY, OCTOBER 22, 2009
- Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
- Effective B2B Lead Generation Means Selling the Conversation B2B CONVERSATIONS NOW | TUESDAY, SEPTEMBER 1, 2009
- ClickInsights: How should case studies be used in marketing activities versus sales activities? CONNECT THE DOCS | THURSDAY, OCTOBER 8, 2009
- ClickInsights: What is your favorite case study? Why do you like it? CONNECT THE DOCS | THURSDAY, NOVEMBER 12, 2009
- Savvy Week in Review - September 18th SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 18, 2009
- Have You Appreciated Your Community Members Today? LEADER NETWORKS | TUESDAY, DECEMBER 8, 2009
- How social media can hurt business relationships GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 20, 2009
- Why Unify B2B Marketing? Poe Knows ILLUMINATING THE FUTURE | MONDAY, OCTOBER 26, 2009
- ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing CONNECT THE DOCS | MONDAY, DECEMBER 7, 2009
- Genius is Bringing GURLs to the Social Party MARKETING INTERACTIONS | TUESDAY, JULY 28, 2009
- Why Your Small Business Needs to Measure Its Return on Social Media Investments CONTENT MARKETING TODAY | TUESDAY, AUGUST 11, 2009
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 11, 2009
- A Financial Pro Charts the Way to a Great Online Business Presence CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
- Get Back To Basics: 4 Key Questions for B2B Content Marketing SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 2, 2009
- Moderating B2B Communities: Keeping the Fire Lit LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
- ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- Content Marketing Event: New Media 2012 CONNECT THE DOCS | TUESDAY, SEPTEMBER 1, 2009
- ClickInsights: Aggregating the Best Content in B2B Marketing CONNECT THE DOCS | THURSDAY, OCTOBER 22, 2009
- Best Email Marketing Strategies and Tactics of 2009 WEBBIQUITY | TUESDAY, APRIL 20, 2010
- The lamest excuses to avoid social media marketing GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 15, 2009
- ClickLaunch: The Content Marketing PlayBook CONNECT THE DOCS | MONDAY, OCTOBER 12, 2009
- 6 Marketing Tips from the Fearless Competitor FEARLESS COMPETITOR | FRIDAY, NOVEMBER 20, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | THURSDAY, OCTOBER 8, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | TUESDAY, OCTOBER 6, 2009
- How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture B2B MARKETING TRACTION | THURSDAY, OCTOBER 1, 2009
- Most companies can’t connect social media efforts to success GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 9, 2009
- Sales Leads vs. Appointments? ACQUIRING MINDS | TUESDAY, AUGUST 18, 2009
- Social Media Reality Check: You’re Not a Big Game Hunter SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
- B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 9, 2009
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY | MONDAY, JANUARY 17, 2011
- Does the social web primarily benefit service companies? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 1, 2009
- Can I Twitter us to the top? Making use of popular social media tools to reach new business CONFLUENT FORMS | MONDAY, JANUARY 12, 2009
- B2B Social Media Marketing: Branding or Lead Generation? MODERN B2B MARKETING | MONDAY, NOVEMBER 16, 2009
- Analyzing the Impact of Multichannel Marketing: A Case Study Told. E-STORM | TUESDAY, SEPTEMBER 29, 2009
- Stop Being a Marketer. Start Being a Publisher. CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 9, 2009
- Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
- Lessons from a Business Website That Misunderstands Content Marketing CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 18, 2009
- Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You MARKETING EDGE | SATURDAY, FEBRUARY 28, 2009
- Common Sense Social CRM: How Social Metrics Affect the Bottom Line LEADER NETWORKS | MONDAY, OCTOBER 18, 2010
- Why Free? Why Now? LOOPFUSE | WEDNESDAY, JUNE 30, 2010
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits B2B MARKETING SAVVY | TUESDAY, AUGUST 4, 2009
- ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
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- Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches CONNECT THE DOCS | MONDAY, SEPTEMBER 14, 2009
- Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com MODERN B2B MARKETING | THURSDAY, NOVEMBER 26, 2009
- “Curation” gets six tweets per hour…right now! MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 16, 2011
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