Webbiquity

FEBRUARY 13, 2018

The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. of marketing budgets in 2009 to 11.7% Twitter emerged at the SXSW conference in March 2007. MarketingSherpa ). WordStream ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Ambal's Amusings

OCTOBER 16, 2009

He has highlighted how important it is to captivate customers with eye catching home pages that have examples. Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea." ClickDigest : Weekly Round-Up : 9-Oct-2009.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues. Read on to get their insights. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It also encouraged companies to be proactive in handling customer complaints.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Video product is now easier and less costly than ever. Explain Your Product or Service. Show your prospective customers how your products or services work. Showcase Your Customers. Educate Your Customers. Two videos!

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception.

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Convince & Convert

JANUARY 26, 2016

Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009. Maybe that’s a good compromise.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

MAY 30, 2015

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Anyone with experience with startup companies and sales and marketing knows how hard it can be to engage those first 100 customers. One thing I struggled with is finding new customers. Use Strategy.

First-Mover Advantage 100

First-Mover Advantage Marketing & Strategy Advertising Agencies Startups 100

Martech Advisor

SEPTEMBER 16, 2019

The bar for customer experience has been set high -- and it's on marketers to reach it. When you call customer service and they don’t know who you are, making you repeat your personal information again and again. When you try to make a purchase, only to learn the product is out of stock when you go to check out.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Hubspot

MAY 11, 2018

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. The Standard plan is 5% of gross campaign sales, not including payment processing fees, the Guided plan is 5-10%, and the Custom plan is 10-15%.

Product 85

Product Business Best Practices Startups 85

WriteSpark

NOVEMBER 11, 2008

. | How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Learn more:  Customer Reference Forum.

Conference 120

Conference Copywriting Copyright Case Study 120

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Valasys

AUGUST 21, 2019

The research teams at PureB2B utilize customer surveys to delve deeper into the challenges being faced by their prospective customers & decision-makers belonging to their critical account-holders. About PureB2B : Founded in the year 2009, PureB2B helps marketers match pace with ever-changing demands of B2B sales.

Intent 40

Intent B2B Marketing B2B Product 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Lo-fi social media content is personality-driven social media content that has low production value. It was a massive risk, but one that paid off.

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

Zoominfo

AUGUST 12, 2018

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Genesys isn’t even mentioned until the end of each video.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Zoominfo

JUNE 30, 2019

Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”. Salesforce: New Media Genius.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Webbiquity

MAY 18, 2010

Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Eyes on the Prize with Custom Reports by Google Analytics Blog. Some are easy (e.g.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

APRIL 14, 2010

Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

Landing Pages 100

Landing Pages Design Microsite Tips 100

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

The Customer

AUGUST 24, 2021

Do that , and you have more loyal customers. They don’t remain in one place no matter how successful a particular product might be. We did mention this was back in 2009, right? How customer values in categories shift can have serious repercussions for brands, and it seemed to be pretty self-explanatory designation.

Loyalty 94

Loyalty Lead Ranking Validation Mobile Marketing 94

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. It defies logic that the CMO, who is tasked with understanding the market, is not overseeing spending decisions on technology to reach customers. According to many surveys, this milestone means I’m on borrowed time – and have been for some time.

Enterprise Management 93

Enterprise Management Business CMO Digital Transformation 93

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. AI is a safe zone for continued innovation.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

LeadsRX

JANUARY 12, 2022

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Webbiquity

MAY 20, 2010

It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Website content is more static and focused on the company’s specific products and services, while blogs offer a steady stream of fresh content and thought-leadership type pieces. Why Your Blog Beats Your Website to Your Prospects by Content Marketing Today. Of course, blogs and websites serve different purposes for businesses.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MAY 27, 2014

When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it. Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy? What would your product or service say in completely absurd situations?

Work Management 167

Work Management Marketing Management Conversion Generation 167