Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Mapping Content to the Buying Process - Slidecast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

APRIL 26, 2010

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

SmartBrief - Marketing

JANUARY 30, 2024

Developments in IPTV standards from region to region Customers stereotypically change channels all the time, but TV channels have done a lot of changing themselves in the last few years. It will “use a light-touch process” and establish terms over the next few months.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Square 2 Marketing

AUGUST 8, 2019

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. This means that your customers are playing a much bigger role in your prospects’ buyer journeys.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.

Demand 120

Demand Process Work Management Marketing Management 120

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. Some of the most successful brands are already using storytelling to connect with their customers on a deeper level. Key Takeaways. Take Nike for example.

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

Martech

SEPTEMBER 25, 2023

In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. ’ they should have been looking at the customer. How do we give a seamless, enhanced customer experience to our audience on the channel that they want (and how and when they want it). Q: That must have been a new thing.

Multi-Channel 108

Multi-Channel Training Consulting Advertising Agencies 108

Martech Advisor

SEPTEMBER 16, 2019

The bar for customer experience has been set high -- and it's on marketers to reach it. When you call customer service and they don’t know who you are, making you repeat your personal information again and again. Also Read: Enhancing the Customer Experience with Smartphone Automation. A majority of U.S.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The digitization of business models and processes will become more the norm as we endure at the minimum, the next two years. The COVID-19 pandemic has forever altered the global business economy.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Zoominfo

JUNE 30, 2019

Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”. Salesforce: New Media Genius.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". Chapter 2 explains how the changed media environment has given rise to a new kind of consumer and a new consumer decision making process.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. Or, as sometimes happens, the CMO does not have the mandate to actually oversee the processes, like sales or solutions, that may be used to determine his or her ultimate success. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5

Enterprise Management 97

Enterprise Management Business CMO Digital Transformation 97

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. These metrics are all linked to 10 stages in Sopheon’s sales process. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Outgrow

FEBRUARY 25, 2024

Advancements in data storage and processing led to a massive increase in available data, fueling AI’s learning capabilities. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Top AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Salesforce Marketing Cloud

MARCH 9, 2022

The public sector cannot ignore the real government cybersecurity risks it faces, and while they must modernize and adapt to this new operating model, security continues to be paramount in their decision-making process. When I started in 2009, cloud computing wasn’t well known or widely recognized.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Martech

OCTOBER 25, 2022

Pierre-Luc Camirand is the circus’s director of digital customer experience. “I’m in charge of all that relates to digital, so basically I oversee everything in regard to CRM, web development, our martech project management office, as well as everything in regard to customer data.” Processing.

CMS Development 75

CMS Development Industry CMS Marketing & Strategy Multi-Channel 75

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as So, don’t sleep on the B2B customer experience. Gamifying it means that prospects and customers will be left with a positive feeling about your brand. That’s priceless.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. If you want to register for a regular account, the process is simple. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics does not work until you link it to your website.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Outgrow

FEBRUARY 28, 2024

Advancements in data storage and processing led to a massive increase in available data, fueling AI’s learning capabilities. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. million in 2021 to 62.4

Statistics 52

Statistics Outgrow Resource Management Work Management 52

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Walker Sands

FEBRUARY 23, 2023

Identifying your desired outcomes will help you stay on track throughout the branding process and serve as criteria for evaluating the success of your rebrand initiative. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Establishing well-defined goals can make or break your rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. By showing PayPal’s solution to this everyday problem, the company shows its customers that they know how their products are being used, something most brands can learn from.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. Are there any of your processes that you can cut out without any negative impact on the agency’s operations? The global financial crisis and the burst of the U.S.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Focus on the seller, instead of the customer.

Lead Generation 120

Lead Generation ROI Process Generation 120

Hubspot

APRIL 23, 2020

If you're not offering your customers multiple ways to make payments online, you're leaving money on the table. While there's no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. Why Should You Use Payment Processing Software?

Marketing Management 88

Marketing Management Mobile Marketing Pricing Price 88

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

B2B Marketing Directions

FEBRUARY 26, 2023

In Thinking, Fast and Slow , Kahneman asserts that the cognitive processes people use can be thought of as two "systems." System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Customer Experience Matrix

SEPTEMBER 1, 2010

These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. That makes it a bit harder to use Aberdeen data to justify a marketing automation investment. But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108