Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 122

Social Media Work Management Marketing Management Media 122

ClearVoice

AUGUST 28, 2020

I left my last newspaper job (and collaborative newsroom environment) in 2009 to become a self-employed content marketing writer. Bouncing ideas off one another was not only career-building, it also made me feel integral to the full content creation process, not just the copywriting segment of the workflow. They nurture our creativity.

Top of Funnel 100

Top of Funnel Resource Management Work Management Marketing Proposals 100

Single Grain

JUNE 30, 2022

Analyze customer testimonials to check the credibility of the agency. Pricing: They offer custom pricing plans as per your business goals and requirements. Key Services: Understanding business goals and objectives, then mapping out the best digital customer strategy and ad platforms. 1) Research the Agency. Top Clients: Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! The following are the top items from featured sources based on social signals. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40