You wouldn't build a car without a step-by-step plan, but many of us create an eBook , Facebook page, web content or custom magazine without a content strategy. content strategy in Get Content Get Customers. questions as part of your content marketing strategy is to find the intersection between your products/services and the information needs of your customers. Only then can you craft a content marketing approach that will deliver more sales, more customers, and more measurable results. What action do we want our customers to take? Call your customers. MORE >>

For example, if your article discusses the benefits of solving X problem, display sidebar content to a related white paper download, a webinar registration, a related customer success story, other related articles, etc. Use customer examples to help them relate and visualize themselves solving the problem. Use segmentation techniques. Instead develop content on the same topic oriented for each segment you sell to. Segmentation doesn't have to be overly difficult. It can be done by roles, industry or personas. We all know that time is scarce. MORE >>

thought this white paper would be great, but 2009? The marketers who generate great responses to their clicks have likely: Segmented their lists to provide the most valuable information to the people who need it. Developed personas to get to know just what information their prospects consider valuable. And finally, are they becoming customers? Clicks are often considered as measurements of B2B marketing success. But have you ever stopped to think about the meaning of a click? How do you know what that click means to the clicker (clickee?). Pardon the back button. MORE >>

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. By: Lisa J. Is the lead dead? MORE >>

Who are (really) your best customers? In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Writing that “good questions help you to focus and to get to the heart of what matters most,” Tony Zambito presents seven key questions marketers need to ask in order to hold onto and attract new customers, among them “How Do We Create A Better Buying Experience? Why do they (really) buy from you? What is the secret to success (really!)? by CNN. Do you know? MORE >>