customer persona 
Ambal's Amusings
JULY 22, 2010
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Maria Pergolino.
Ambal's Amusings
OCTOBER 15, 2009
Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Rebel Brown's blog Phoenix Rising. Get Content. MarketingSherpa.
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B2B Marketing Zone Posts
MARCH 3, 2010
Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Gentle touches mapped to buyer personas and other variables. Best of B2B Marketing. February 2010. Great stuff in February.
Ambal's Amusings
AUGUST 27, 2009
B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers. Read on to get their insights. Recommended Resources from B2B Marketing Experts.
B2B Marketing Zone Posts
DECEMBER 1, 2010
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. 9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
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