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Why Marketing Made Simple TV beats the pants off Find New Customers

Fearless Competitor

Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity, Comodo and KeyedIn to help them with their BtoB demand generation programs. But the future is Marketing Made Simple TV.

How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model

Fearless Competitor

Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs. Find New Customers.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. Blogs. via Beth Harte). Books.

Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Modern B2B Marketing

In my opinion, if your Marketing & Sales organizations do this together, they'll not only improve their alignment, but also the results they achieve: Engage in a customer immersion. What matters is the customer -- not the product, service or solution. They should map out the customer decision process and create buyer personas. Using that information, they should determine how to best interact with customers throughout their entire buying cycle. Ensure customer-enticing value propositions. Enjoy! 1. loved the challenge, flexibility and creativity.

8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Modern B2B Marketing

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. SEOAlicia : Use your own photos w/ real employees to attract your buyers' personas, says Meerman Scott.

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Modern B2B Marketing

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Dave spoke on how to re-engage prospects to enhance his organization’s pipeline, and Emily shared secrets to lead scoring success - though both shared how they used Marketo to run and manage their campaigns during their presentation.  To learn more about this, check out our popular webinar, Can Marketing Help Sales Sell? This year’s MarketingSherpa B2B Marketing Summit was a great success. 

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Gentle touches mapped to buyer personas and other variables. Best of B2B Marketing. February 2010. Great stuff in February. Assumptions Anyone?

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Best of B2B Marketing. April 2010. like numbers.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Data-centric marketing must pave the way to greater customer intelligence, because the value of data can decline very quickly. predictions.

Does your B2B Marketing have Consistent Messages?

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She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. brand.  In 2009, for example, only 21% (of the 62% who said they use inside sales) rated it highly effective for building brand. 

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. What Are Your B2B Customers Saying About YOU? - B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. customer 2.0 Customer (302).

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