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| | FEARLESS COMPETITOR
DECEMBER 19, 2009 How to start the new year with a bang
My recommendation is that you talk to customers and prospective customers and learn everything you can about them: What are their pains? Kadient , a software firm in the Boston area, took this to new heights, using cardboard cutouts and developing complete personalities of target customers. Let’s call this “customer intimacy.. Jon Miller, VP, Marketing and Co-Founder at Marketo says that one of the principles of lead nurturing is that it must be valuable to them, and not just you. He advocated companies go talk to customers. Blog posts.
| | FEARLESS COMPETITOR
MARCH 30, 2010 My thought leadership interview at Marketo
Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored.
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| || | MODERN B2B MARKETING
MAY 13, 2009 Sales and Marketing Alignment: Thought Leadership with Jill Konrath
In my opinion, if your Marketing & Sales organizations do this together, they'll not only improve their alignment, but also the results they achieve: Engage in a customer immersion. What matters is the customer -- not the product, service or solution. They should map out the customer decision process and create buyer personas. Using that information, they should determine how to best interact with customers throughout their entire buying cycle. Ensure customer-enticing value propositions. Enjoy! loved the challenge, flexibility and creativity.
| | MODERN B2B MARKETING
DECEMBER 3, 2009 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. SEOAlicia : Use your own photos w/ real employees to attract your buyers' personas, says Meerman Scott.
| | CONNECT THE DOCS
JULY 22, 2010 Does your B2B Marketing have Consistent Messages?
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.
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LEADSLOTH Marketing Automation Trends for 2010
| TUESDAY, JANUARY 12, 2010
was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers
. Manager, Inbound Marketing, Marketo
. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer
Centric, etc. Social networks like Facebook and Linkedin will start to face customer
defections as their networks get bogged down with marketing spam. Data-centric marketing must pave the way to greater customer
intelligence, because the value of data can decline very quickly. predictions. MORE >>
B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer
Service Professionals, Product Managers. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo
’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. What Are Your B2B Customers
Saying About YOU? First, let’s define what PR means from the perspective of the customer
(i.e., a journalist) and the customer
(302). MORE >>
DELICIOUS B2BMARKETING B2B Marketing Mix: Will Online, Social Tactics Lead?
| MONDAY, NOVEMBER 1, 2010
Blogroll The Forrester Blog for the Interactive Marketing Professional (my old blog) The Forrester Blog for Marketing Leadership Professionals Web Strategy by Jeremiah The Altimeter by Charline Li Groundswell by (mostly) Josh Bernoff the red on marketing blog by Rebekah Donaldson Buzz Marketing For Technology by Paul Dunay Marketing Interactions by Ardath Albee Modern B2B Marketing by the team at Marketo
Digital Body Language by Steve Woods of Eloqua B2B Marketing Mix: Will Online, Social Tactics Lead? Pattie McBride Says: June 29, 2009
at 1:31 PM Enjoyed the Blog! brand. MORE >>
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
HP, P&G) to the channel… The Difference Between B2B Leads and Personas
- Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas
) based on their needs and stage in the buying cycle. Best of B2B Marketing. April 2010. like numbers. MORE >>
B2B MARKETING ZONE POSTS Top 24 B2B Marketing Posts in February
| WEDNESDAY, MARCH 3, 2010
Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
- Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009
, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009
. Gentle touches mapped to buyer personas
and other variables. Best of B2B Marketing. February 2010. Great stuff in February. Assumptions Anyone? MORE >>
- My thought leadership interview at Marketo FEARLESS COMPETITOR | WEDNESDAY, JANUARY 27, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco MODERN B2B MARKETING | MONDAY, SEPTEMBER 28, 2009
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