Ambal's Amusings

JULY 22, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 123

Social Media Work Management Marketing Management Media 123

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Budget Marketing Management 40

ClickZ

JULY 29, 2019

Many of his interactions with prospects and customers, then, are informative of the industry as a whole. Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. Skinner has been at Pardot since February 2017.

Data Hygiene 95

Data Hygiene Enterprise Management Work Management B2B Marketing 95

Inbox Insight

JANUARY 20, 2020

While it is important to treat each account as unique, they will all have fundamental similarities than can be used to align your approach and improve account segmentation: Industry. Without this insider knowledge, how can you be expected to customize messaging and personalize content to appeal to that particular account?

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 64

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation. Analyze customer testimonials to check the credibility of the agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Sales Management Marketing Automation Automation 100

Webbiquity

JANUARY 9, 2013

Who are (really) your best customers? In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed?

Marketing Budget 100

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Social scoring will change your life. Special Tips.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 17, 2015

I swoon over Christian Louboutin's red-soled shoes, pay more for the shampoo that claims it will make my hair 10X stronger than the leading competitor, and crave anything that comes out of a food truck. However, the product didn't take off until the early 2000s when Oprah featured the sheepskin boots in her "Oprah's Favorite Things" segment.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28