markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Telephone leads all media with the highest response rate of 5.53

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

APRIL 6, 2006

Short interviews with thought leaders and industry experts. Short interviews with thought leaders and industry experts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day. Recording speeches or teleconferences for later distribution. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Industry Switch. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Podcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

markempa

FEBRUARY 24, 2006

RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Make your shortlist. Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

markempa

MAY 25, 2005

Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Associate with the big names Use Customer Reference Selling. Associate with the big names Use Customer Reference Selling.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

FEBRUARY 1, 2006

I previously wrote a post on " Lead Generation via Industry Experts " which gives specific suggestions to help you get started. I previously wrote a post on " Lead Generation via Industry Experts " which gives specific suggestions to help you get started.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 7, 2006

Should there be a special focus on individual sales people or industries? How many leads have turned into customers? What are the names of prospects who became customers? Are there prospects and/or customers who should be discussed specifically? Are some sales people getting too few leads?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 24, 2005

« Lead Generation via Industry Experts | Main | Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale » Lead generation ROI depends on a good handoff In high school track, I competed in the 4 x 100 relay race. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

NOVEMBER 10, 2005

Customers are weary of pitches, hype, pushy sales people and manipulative marketing. Here are some of the questions your potential customers may be asking right now: Is the company credible and solid? You understand me, my company and my industry. You understand me, my company and my industry.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

MAY 24, 2005

They have an amazing lead conversion rate, which is triple the amount of their industry peers. They have an amazing lead conversion rate, which is triple the amount of their industry peers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does that seem a bit too militant for your taste?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” These so called thought leaders are just trying to edify themselves.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Do you have experience in developing website properties for business customers and cha.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

markempa

MAY 19, 2005

Main | Lead Generation via Industry Experts » Asking for referrals does more than generate leads My first post at the Revenue Roundtable. When was the last time you talked to your customers and asked how they were doing? When was the last time you talked to your customers and asked how they were doing?

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Hubspot

JULY 27, 2010

She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. Some blogs are all about 'thought leadership' and others are more about customer service and best practices.

Business Blogging 28

Business Blogging Blogger Google Webcast 28

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40