The Velocity B2B Marketing Blog

Sales & Marketing alignment

Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…

ABM

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…

Artificial Intelligence / B2B SEO

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…

B2B marketing / B2B SEO

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

B2B marketing / Brand

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…

B2B marketing / Data

Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.

Velocity Culture

Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…

B2B marketing

In technology, modern customer buying outstrips vendor selling. Explore the evolution of B2B marketing – from a relay race to a rowing team – & find out…

Data

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…