It's Budget Season - B2B Marketing Budget Trends for 2011
Everything Technology Marketing
OCTOBER 22, 2010
this year over 2009. The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). This year, IDC says, tech companies will allocate 19.3% of their total marketing budget to digital, up from 12.6%
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