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Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

Rick has had a successful law practice for more than two decades but has transformed his business through social media — nearly 75 percent of his customers now come from Facebook. “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. Legal. Financial. Pharmaceutical. “We’re that far behind.” Comments [.]

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

We are distinctive due to our technical aptitude , industry knowledge and business acumen. Resolving Your Biggest Agency Issues At TriComB2B our staff comes from industry not just from agencies. Our industry experience, technical savvy and true understanding of your market sets us apart from other B2B marketing firms. Learn more about why our customers benefit from our focus on technical B2B. more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. Tired of rewriting copy and correcting errors? All Rights Reserved.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Invite marketing specialists in your industry and from other industries who can provide new perspectives on and tactics for your marketing. 2. Tweet. Invite the right people. Clear your calendar. Worst?

Plan 37

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. Wrong. and Italy. Move on.

Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. side note: To learn more about how the B2B sales industry is leveraging social media, software and the Internet, consider attending Sales 2.0 in Boston on May 21. Not bad!

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Customer Visits: If a customer comes into the office, get them on video.

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How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. Here are just a few ideas on categories you can consider: Industry Experience with solution (i.e. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Make this prominent interesting. tell them!

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Research them, their companies, their clients or customers. Make your shortlist.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. of Penn. She lives with her family in Silicon Valley. Give tips in byte size format.

Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Sharing secrets and expertise arms customers with too much information. Giving away your expertise and teaching your customers what you know does one amazing thing - it positions you as the expert in your industry. Once you are known by your customers and prospects as the industry expert, it will be almost impossible for any process, product or any competitive service to come between you and your customers. Keeping your "secret sauce" to yourself does a few things: Customers/prospects will never know that you are the expert in your field.

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Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media. It found an even better way to engage customers and get them to share their stories.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Email Autoresponder 1.0 Click here to unsubscribe.

Are You Creating Necessary Content?

Junta 42

Take a few minutes and do an inventory of the content you send to your customers and prospects.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. In addition, is the information necessary for your customers' growth?  So often companies concern themselves with getting out the next post or next newsletter issue without doing the analysis about the significance of the content to their customers. Listen to your customers. Is it necessary? Recruit help.

BtoB 19

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

Your company is set up to sell products or services, not to provide relevant and valuable information to customers and prospects. It takes a real mindset change to start thinking about your customers' informational needs as part of your marketing strategy. You have some real idiots running marketing for your company that don't have a clue about the needs of your customers or what to do about it.   It's more difficult to consistently create valuable and relevant content to our customers than place media.   They had a budget of $2.5

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. Despite budget woes, marketers will have to increase company visibility within the industry and amongst customers. Customers Rule. Budget Woes.

SEM 2

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Case studies and customer testimonials. World&#. 

Paper 12

Winners of the 2009 Markie Awards

Digital Body Language

The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. So, you’ve been tasked with finding facts on product usage by your customers. When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey.

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success

Hubspot

You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. "We call ourselves a customer service company that happens to fly planes," Laurie Meacham says. How JetBlue Uses Twitter for Customer Service. Building the Customer Commitment Team.

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

This is a great format for highlighting customer quotes or industry trends. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. " If so, go for it.

FAQ 11

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

I'm really more of a B2E kind of girl - believing that people are people and you're never really marketing to an industry or a building, but to individual human beings who - despite working in B2B - are still flesh and blood. Sun Microsystems had some fun with a promotion around all the extra space customers would have after installing their new, size-optimized server. Catchy.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Glossary Is your industry fraught with a bunch of terms that may be unfamiliar to someone who is beginning to seek out a solution? Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks. Try a slideshow.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Glossary Is your industry fraught with a bunch of terms that may be unfamiliar to someone who is beginning to seek out a solution? Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks. Try a slideshow.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blogs.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Jonathan Kantor. Blogs.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. ROI Is Dead by StraightUpSearch.

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

Next, we ponder the future of sponsored podcasts and wonder why the ad industry complains a lot, but doesn’t seem to work on solving its problems. But custom podcasts that consist entirely of sponsored content offer greater revenue from large brands. Investools from TD Ameritrade : In 2009, TD Ameritrade purchased the trading platform Think or Swim for $606 million. Ready?

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

Huuuge lesson I stole from Tony Robbins , the legendary peak performance coach who invented the coaching industry and trained Mother Theresa, Leo DiCaprio, and Bill Clinton, but probably not in that order. Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. My mother’s English sucks. The price?

What is B2B Marketing?

Digital Body Language

Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. Whereas the classic role of marketing (as described by Peter Drucker), to know and understand the customer so well that the product or service fits them and sells itself, has not changed, the techniques for doing that in a B2B scenario are different from those used in a B2C scenario. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. Sounds simple, right? There are plenty of charts and graphs too.

What Content Marketing Will Look Like in 2016: 40+ Predictions

Junta 42

Regardless, it’s still clear that the content marketing space is the most dynamic and exciting sector in the marketing industry. The hottest, most positive trend will be enterprises reorganizing their brand, product, marketing, sales, and customer service teams around innovation and customer experience. Robert Rose, chief strategy officer, Content Marketing Institute.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This is THE big industry trend right now, so much so that we’re probably due for some clever nay-saying. The attraction to vendors like Marketo and Eloqua is quite clear: they can expand the size of their installations by serving new customers within existing clients. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

5 Twitter Tips to Strengthen Your Content Marketing Strategy

Content Marketing Today

Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. Create interest groups for others who are passionate about issues that resonate with your customers and prospects. Plenty of industry pundits consider Twitter just a fad.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Kim found creativity scores had been steadily rising, just like IQ scores, until 1990.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

P2P 7

This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?

Junta 42

Joe’s rave: Alibaba is a multibillion dollar Chinese conglomerate that manages many businesses in many industries. Robert explains that this is the foundation of creating a great customer experience – to start with what the customer needs and wants rather than what we want to say. Content Marketing Examples Google Plus Industry News and Trends Native Advertising PNR

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” All Rights Reserved. Resources

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? Buying Cycle – You have a customer – now what? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Breathing our own exhaust?

“A Promise Made is a Promise Kept” – a Motto of Find New Customers

Fearless Competitor

Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. What business is not looking for new customers?   As Gary Gardner from Vistage told me at breakfast “Marketing is universal. At Find New Customers , if we say if we are going to do something, we do it. You simply can’t.