The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media. While the awards program was considered a success, Kronos has since expanded to create a customer reference program. It found an even better way to engage customers and get them to share their stories. Need a refresh on what a customer reference program is? MORE >>

Need to know how to keep your customers in hard times?The If you're planning to be one of the winners, you'll have to concentrate your efforts to maintain (or grow) your marketshare and retain customers, even when cash is tight. Here are four things you MUST do to keep your customers on a tight marketing budget. Do your customers annoy you? Don't ignore these gifts from your customers. Here is the essence of competitive advantage: Listen to your customers more effectively and respond more rapidly than your competitors. Listen. That's right - GIFTS! MORE >>

Need to know how to keep your customers in hard times?The If you're planning to be one of the winners, you'll have to concentrate your efforts to maintain (or grow) your marketshare and retain customers, even when cash is tight. Here are four things you MUST do to keep your customers on a tight marketing budget. Do your customers annoy you? Don't ignore these gifts from your customers. Here is the essence of competitive advantage: Listen to your customers more effectively and respond more rapidly than your competitors. Listen. That's right - GIFTS! MORE >>

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. ClickInsights: Where to place white papers to reach prospects and customers. Test it out. MORE >>

The Marketing Automation industry is evolving continuously. This will differentiate them, and will allow them to increase the revenue per customer. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. And that’s where Inbound Marketing comes in. But it can quickly get expensive.  MORE >>