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Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

Rick has had a successful law practice for more than two decades but has transformed his business through social media — nearly 75 percent of his customers now come from Facebook. “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. Legal. Financial. Pharmaceutical. “We’re that far behind.” Comments [.]

Winners of the 2009 Markie Awards

Digital Body Language

The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.

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TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

We are distinctive due to our technical aptitude , industry knowledge and business acumen. Resolving Your Biggest Agency Issues At TriComB2B our staff comes from industry not just from agencies. Our industry experience, technical savvy and true understanding of your market sets us apart from other B2B marketing firms. Learn more about why our customers benefit from our focus on technical B2B. more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. Tired of rewriting copy and correcting errors? All Rights Reserved.

Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. side note: To learn more about how the B2B sales industry is leveraging social media, software and the Internet, consider attending Sales 2.0 in Boston on May 21. Not bad!

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Email Autoresponder 1.0 Click here to unsubscribe.

Are You Creating Necessary Content?

Junta 42

Take a few minutes and do an inventory of the content you send to your customers and prospects.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. In addition, is the information necessary for your customers' growth?  So often companies concern themselves with getting out the next post or next newsletter issue without doing the analysis about the significance of the content to their customers. Listen to your customers. Is it necessary? Recruit help.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Customer Visits: If a customer comes into the office, get them on video.

BtoB 19

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Customer Visits: If a customer comes into the office, get them on video.

BtoB 19

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. Here are just a few ideas on categories you can consider: Industry Experience with solution (i.e. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Make this prominent interesting. tell them!

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. Despite budget woes, marketers will have to increase company visibility within the industry and amongst customers. Customers Rule. Budget Woes.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” All Rights Reserved. Resources

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Glossary Is your industry fraught with a bunch of terms that may be unfamiliar to someone who is beginning to seek out a solution? Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks. Try a slideshow.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Glossary Is your industry fraught with a bunch of terms that may be unfamiliar to someone who is beginning to seek out a solution? Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks. Try a slideshow.

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Research them, their companies, their clients or customers. Make your shortlist.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. of Penn. She lives with her family in Silicon Valley. Give tips in byte size format.

Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Sharing secrets and expertise arms customers with too much information. Giving away your expertise and teaching your customers what you know does one amazing thing - it positions you as the expert in your industry. Once you are known by your customers and prospects as the industry expert, it will be almost impossible for any process, product or any competitive service to come between you and your customers. Keeping your "secret sauce" to yourself does a few things: Customers/prospects will never know that you are the expert in your field.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

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Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media. It found an even better way to engage customers and get them to share their stories.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

Your company is set up to sell products or services, not to provide relevant and valuable information to customers and prospects. It takes a real mindset change to start thinking about your customers' informational needs as part of your marketing strategy. You have some real idiots running marketing for your company that don't have a clue about the needs of your customers or what to do about it.   It's more difficult to consistently create valuable and relevant content to our customers than place media.   They had a budget of $2.5

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

This is a great format for highlighting customer quotes or industry trends. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. " If so, go for it.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Case studies and customer testimonials. World&#. 

Paper 12

Developing a Marketing Communications Strategy

Cliff Allen on Marketing

With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different media mix, such as public relations and events. Advertising.

What is B2B Marketing?

Digital Body Language

Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. Whereas the classic role of marketing (as described by Peter Drucker), to know and understand the customer so well that the product or service fits them and sells itself, has not changed, the techniques for doing that in a B2B scenario are different from those used in a B2C scenario. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.

Winning with thought leadership: Six lessons from IBM and Deloitte

Reputation to Revenue

Absent something interesting to talk about related to core customer issues, would-be buyers pay little attention to straight-on sales pitches. Innovative beyond customer imagination. Filled with data and analysis by industry, region, and more, the IBM report provides a wonderfully insightful look at how CEOs are dealing with the biggest questions of business strategy, culture, and organization. Lessons Learned Stepping back from the specifics of these two initiatives, I see six general lessons for thought leadership marketers at any level: Put Customers First.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Kim found creativity scores had been steadily rising, just like IQ scores, until 1990.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. Sounds simple, right? There are plenty of charts and graphs too.

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success

Hubspot

You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. "We call ourselves a customer service company that happens to fly planes," Laurie Meacham says. How JetBlue Uses Twitter for Customer Service. Building the Customer Commitment Team.

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

Next, we ponder the future of sponsored podcasts and wonder why the ad industry complains a lot, but doesn’t seem to work on solving its problems. But custom podcasts that consist entirely of sponsored content offer greater revenue from large brands. Investools from TD Ameritrade : In 2009, TD Ameritrade purchased the trading platform Think or Swim for $606 million. Ready?

Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

It must get them access to their customers, the people buying what they are selling. Knowing this the advice I give is; 1) You better know your customers business and industry as good if not better than they do. Extensive knowledge of your customers business and industry or market gets you access AND allows you to develop tremendous influence. 2) Be an analyst.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. How to Extend Your Customer Experience Through Social Media by Harvard Business Review. Ways to Find Your B2B Industry Influencers by Social Media B2B. Social Media Measurement. and ROI.

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3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

Huuuge lesson I stole from Tony Robbins , the legendary peak performance coach who invented the coaching industry and trained Mother Theresa, Leo DiCaprio, and Bill Clinton, but probably not in that order. Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. My mother’s English sucks. The price?

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blogs.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Jonathan Kantor. Blogs.