Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ). This particular email by Kate Spade is a sure hit, as it serves to be mutually beneficial for them and their customers.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. And in this area, the Content Marketing Institute and HubSpot are kings! In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market. First-Mover Disadvantage.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He described what these marketing mentors all have in common is they live and breathe the idea of “putting the customer at the front and center of everything you do.” Profiling Customers by Use Case. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

The Effective Marketer

OCTOBER 14, 2010

The other good thing about going to such a conference for me, is that I get dedicated time to really think through all the topics being discussed, without being interrupted for meetings, phone ringing and people walking in the office. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ). This particular email by Kate Spade is a sure hit, as it serves to be mutually beneficial for them and their customers.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Hubspot

FEBRUARY 7, 2019

In 2009, the domain Fly.com was sold for $1.76 Domains also let you create a custom email address for your business. For instance, hubspot.com’s top-level domain is “hubspot”. Even though this domain seems like it would be highly sought after, the asking price still seems a little steep.

Domain 75

Domain Godaddy Pricing Price 75

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

APRIL 3, 2017

2) Brewing a Custom Beer Resume. Looking to start his job search off with something memorable (and tasty), graphic designer Brennan Gleason decided to brew up a custom beer and design the packaging himself. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

FEBRUARY 12, 2020

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. Plus, communication with your customers impacts brand loyalty and overall customer experience. With do not reply emails, you're effectively telling your customer to "talk to the hand."

Autoresponders 81

Autoresponders Deliverability CAN-SPAM Auto Responder 81

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. We obviously saw the blogs multiply and cover a multitude of subjects. You had to dare. Video and audio!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

The Effective Marketer

MAY 29, 2009

Why would you make it difficult for a loyal customer to continue using your product? And better, yet, why would you make it difficult for a customer to start using a more expensive product (the Kindle version was more expensive than the online journal)? additional features, more convenience, better value, etc.)

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Customer Experience Matrix

MARCH 16, 2012

Here’s a piece from 2009.) Ironically, speculation about Salesforce.com itself buying a marketing automation system had pretty much died down since last August’s Dreamforce conference, when the firm made it pretty clear they didn’t have plans in that direction (notwithstanding their earlier HubSpot investment ).

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. What will they get out of it? United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 29, 2009

Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots. This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. This tutorial is clear and generously illustrated with screenshots. Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 12, 2009

Are we losing customers? Are we losing customers? This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. After you stared them for two minutes you are still wondering “What the heck is he trying to say with this chart?”. What is the summary? Was the last trade show really effective?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

APRIL 6, 2009

Is basic marketing (you can only sell if you know what the customer wants), but very few people stop to think about it. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. Some of these simple gestures go a long way towards helping you land the job. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Where are your customers?

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

OCTOBER 21, 2015

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M https://www.crunchbase.com/organization/hubspot. respectively) but are considered “social media” players by the industry. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Simply press CTRL+SHIFT+K.

Planning 100

Planning Product Effectiveness Tips 100