2009 and Gartner - B2B Marketing Zone

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation.

Demand

Demand Process Work Management Marketing Management

PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Organization

Organization Work Management Marketing Management Marketing Budget

B2B Marketing Zone

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

PowerViews with Dave Munn: The Transformed Marketing Organization

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