Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Note that this report lists the use of social media by marketers only and not by all, including customers. Above, the maturity according to CMI and below, according to Forrester. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Onalytica B2B

AUGUST 23, 2017

Customers just don’t buy into self-congratulating marketing anymore.” A Forrester research study shows that “6.2% Angela Lipsomb at SAS stresses that partnership with industry experts can inspire customers, prospects, innovation and cutting edge technologies through borrowing their thought leadership. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. Customer Service Look for a pharma event management company that provides high-touch customer service and values long-term partnerships. Innovation is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convince & Convert

OCTOBER 28, 2010

“My Customers Don’t Use Social Media&#. Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Take your customer email list and find which of them are active where in social media using Flowtown or Gist. View more presentations from Jay Baer.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Finally, for those shifting to online marketing, automating customer dialogue and the flow of information is essential in order to meet the challenges discussed. Keeps the dialogue going.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Vidyard

OCTOBER 27, 2019

While some people called for a boycott of the brand and burned their Nike gear, the ad served to solidify the brand’s core customer base. million words, according to Forrester Research’s James McQuivey. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

DECEMBER 20, 2012

Real-time marketing was just getting started in 2009. What % of our customers at Dell are using Lattice right now? Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. How many unique visitors came to our site today?

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?)

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Where are your customers?

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Smashmouth Marketing

MARCH 6, 2009

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. combines customer focused processes with Web 2.0 Touching the customer from EVERY possible angle.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Posted in Customer Relationships Tagged: B2B, B2B marketing, CIOs, role-based marketing, Segmentation. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation.

Planning 100

Planning Segmentation Work Management Gartner 100

Smashmouth Marketing

MARCH 19, 2009

sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 It is a question."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. Tweet This Post.

Planning 100

Planning Segmentation Work Management Gartner 100

markempa

AUGUST 30, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. In the past, salespeople broke the ice by making a comment about the fish behind the customer's desk.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. In the past, salespeople broke the ice by making a comment about the fish behind the customer's desk.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. trillion in 2009). trillion in 2009). Two IT analyst firms speak of better times to come for IT solution providers. trillion in 2010, (growing from $3.2

Spending 40

Spending Forrester Gartner Lock-In 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. It works for our customer segment, with over 120 implementations to-date. This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Forrester Blog for Interactive Marketing Professionals.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Vidyard

OCTOBER 27, 2019

While some people called for a boycott of the brand and burned their Nike gear, the ad served to solidify the brand’s core customer base. million words, according to Forrester Research’s James McQuivey. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. April 2009. Is the sales force using the presentations, white papers and tools?

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base? population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The Noob Guide To Online Marketing. B2B Sales and Social Media.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Frugalnomics in Full Effect: Forrester and Gartner.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40