Convince & Convert

JANUARY 26, 2016

It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo. There‘s a fine line between encouraging reviews and demanding them. We rely very much on reviews from TripAdvisor to generate our customers, since we are far from the city center. It can even be illegal to do so.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues. Read on to get their insights. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Fair enough. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. PivotLink is an on-demand business intelligence product. These are exactly the barriers that on-demand systems overcome. This feature is also on the agenda for 2009. the “presentation layer”).

Demand 120

Demand Business Webinar Metrics Aggregators 120

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. I did publish a real review in July 2009.] Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Catch all episodes here. Meet Eric Hanson. Eric works with other members of the executive team to lead the company’s vision and product strategy.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

markempa

SEPTEMBER 4, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. We will see an acceleration of AI as organizations attempt to learn more about how buyers and existing customers are changing. As noted above, buyers will demand insights from sellers and partners. Long-Term Outlook.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Participating in these interactions not only increases brand visibility but also allows marketers to gather feedback and understand customer preferences. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". As he puts it, "It demands not just new marketing ideas but rather a whole new idea of marketing." What we do, how we do it, and who does it were transformed forever."

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Adobe Experience Cloud Blog

MARCH 9, 2020

Supply and demand are in effect. . According to Investopedia , the law of supply and demand attempts to explain the relationship between sellers and buyers of resources. Even further, potential customers who think at the margin carefully consider how much satisfaction they will receive from the next step they take.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. So much for 2009. But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Simply put, AI could not function as a black box. The shift to augmented intelligence.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Our most popular sales webinar, The Secret Sauce to Sales Success: Creating a New Customer Every Few Days , was created in the same vein.

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Our company was founded in 2007 and our product launched in 2009. The explosion in interest around ChatGPT will accelerate customer expectations for website chat interactions.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He described what these marketing mentors all have in common is they live and breathe the idea of “putting the customer at the front and center of everything you do.” Profiling Customers by Use Case. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Salesforce Marketing Cloud

MARCH 9, 2022

Across all industries, we recognize employees and stakeholders are demanding more flexibility in where they work. When I started in 2009, cloud computing wasn’t well known or widely recognized. During times of crisis like public sector customers face, we’re ready to support in whatever way we can.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ClickZ

JUNE 12, 2020

Better customer experiences. More profitable and customer-focused business . He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles. AI is the next dream boat that marketers need to be on in order to stay ahead of the curve.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Integrated B2B

MAY 8, 2015

B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. Today’s markets are increasingly demanding evolution, not just adequate performance.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

B2B Marketing Directions

OCTOBER 1, 2022

For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's. To assess how a recession could affect their company, marketing leaders must analyze how it is likely to impact their company's customers, and perhaps their customers' customers.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency. Trust is paramount and consumers demand transparency.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100