Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. So much for 2009. I'll talk about those in my next post.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% The data is a couple of years old but still valid. 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? What innovative or overlooked demand generation tactics do you think will become more important in 2009?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Engagio

JANUARY 27, 2021

And before that he created and co-founded the popular marketing automation software Marketo. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. ” Traditional demand generation vs. the ABM model. Old Fashioneds.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. campaign reporting: users can manually enter campaign costs, target revenue, and actual revenue.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Ambal's Amusings

NOVEMBER 12, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Get Customers.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. Get Content Get Customers , by Joe Pulizzi (McGraw-Hill, 2009). Director of Marketing, Marketo.

Content Marketing 48

Content Marketing Webinar Metrics Lead Nurturing Marketo 48

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Now, with LinkedIn, it’s easier than ever to directly get ahold of the person who handles demand generation or IT infrastructure. In short, it seemed like a monumental waste of time.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Ambal's Amusings

FEBRUARY 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

MLT Creative

MAY 19, 2010

It's the only vendor that can guarantee customer success, and its customers range from small organizations to large corporations. Pro supports all aspects of demand generation and one-to-one communication between sales and their prospects. They can have you up and running with their products in just one day.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

MAY 27, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Get Customers.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Brian Carroll's blog B2B Lead Generation Blog.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Ambal's Amusings

JANUARY 21, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MARCH 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. In 2009, it was the Kindle.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Will sales, freed of the lead generation effort, do more cultivating of higher level relationships and penetrating accounts more broadly? Sign up today!

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500. Share this on del.icio.us. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Heinz Marketing

FEBRUARY 8, 2021

The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Get Content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. A "sales machine" is an organization that sustainably generates predictable revenue. Reps just can't do both well -- they end up ignoring current customers.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48