Attack of the Customers: The Pampers Dry Max Crisis
Paul Gillin
AUGUST 29, 2012
This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. The thinner diapers addressed the number one complaint of diaper customers, which was bulk, while also reducing cost and environmental impact.
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