Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. What is cryptocurrency? Learn more about it in this video.

Social Media 72

Social Media Media Brand Identity Branding 72

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. Also noted: • One in four Americans watches a YouTube video every day. • Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. The blockchain market is expected to reach over $23 billion by 2023, and the Bitcoin price is speculated to hit $250,000 by 2025. TABLE OF CONTENTS: ↓ What Is Crypto PR? 8 Best Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency PR Ad Agencies 52

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. Try that with a press release… Nowhere to Run.

Twitter 145

Twitter CRM Business Paid Search Agency 145