Tomorrow People

SEPTEMBER 13, 2012

Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Think before you post; would you want this published on the front page of the Sun?

Social Media 120

Social Media SIC Media Peer-to-peer 120

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. What is cryptocurrency? Learn more about it in this video.

Social Media 72

Social Media Media Brand Identity Branding 72

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40