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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Think before you post; would you want this published on the front page of the Sun? Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

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How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Farnell decided they would fill this real need and thus, element14 was born in June 2009. In “Who says engineers don’t know how to have fun?”

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

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B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. Engineers are creatures of habit.

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How social media drives cryptocurrency for users & brands

Sprout Social

It’s controlled by the peers that own it. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. What is cryptocurrency? Learn more about it in this video.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more.

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