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Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. distribution arm. This is not about advertising.”.