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| | INDUSTRIAL MARKETING TODAY
MARCH 8, 2011 How a Global Distributor’s Online Community for Engineers Pays Rich Dividends
Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. distribution arm. This is not about advertising.”.
| || | MARKETING INTERACTIONS
MARCH 16, 2006 Maslow and Marketing - Marketing Interactions
The first one talks about control : "The challenge for marketers is that were accustomed to maintainingcontrol (over our messages, over the product), but were being pushedto share it. It means you must haveeither a distinctive style that a subgroup is attracted to (meaning youcant be all things to all people). Transparency and openness deliver on customersdesire to know."
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