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How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. The naming of the site is very clever branding in my opinion. Farnell decided they would fill this real need and thus, element14 was born in June 2009.

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How social media drives cryptocurrency for users & brands

Sprout Social

It’s controlled by the peers that own it. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. What is cryptocurrency? Learn more about it in this video.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

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30 Women Shaping B2B Tech Marketing

SnapApp

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. If they did, growth would be easy.

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30 Women Shaping B2B Tech Marketing

SnapApp

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. This is hard work!

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. But which networks are most effective for spreading the content produced? How are marketers measuring social media success?