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How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Farnell decided they would fill this real need and thus, element14 was born in June 2009. In “Who says engineers don’t know how to have fun?”

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How social media drives cryptocurrency for users & brands

Sprout Social

It’s controlled by the peers that own it. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. What is cryptocurrency? Learn more about it in this video.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. Engineers are creatures of habit.

Web 2.0 60
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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more.

Rules 60
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Human-to-Human Marketing: A Trend for 2015 and Beyond

Hubspot

They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. That sounds horrible, right?

Trends 28
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30 Women Shaping B2B Tech Marketing

SnapApp

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. If they did, growth would be easy. Nandini Jammi.

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30 Women Shaping B2B Tech Marketing

SnapApp

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. If they did, growth would be easy.