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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Get Customers. Velocity's The B2B Content Marketing Workbook.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. White papers.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Adam Needles.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). Blog Marketing Interactions Twitter Ardath421.

ROI 100
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ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Blog as hub, site as spoke , June 23, 2009.