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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. We’re streaming TV shows, creating video content on social, and watching YouTube videos for both information and entertainment—all with anytime, anywhere access thanks to mobile.

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. What’s different? HANDPICKED RELATED CONTENT: This Goal-Setting Activity That Made All the Difference.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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How 3 Insurance Companies Took Content Marketing by Storm

Contently

“I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We He did that every day for 100 days. “If

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Add a new twist to this old workhorse by telling your story in different ways. Branding is an expense item like the rest of marketing.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

And I want us, there’s so many individuals out there creating content on all different platforms, but most of them aren’t financially independent and not even close to it because they don’t have the right business model for it. They’re doing YouTube shorts. And then they have products and services to do that.