customer persona 
Customer Experience Matrix
DECEMBER 13, 2012
It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.
Digilant
JANUARY 12, 2021
Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace.
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Launch Marketing
NOVEMBER 6, 2019
Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. While Bridges’s Lebowski persona isn’t necessarily an advocate for website platforms, his role as influencer highlighted the creative and less-traditional mindset that Squarespace strives for.
Online Marketing Institute
NOVEMBER 1, 2010
April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Want to hear more?
B2B Marketing Zone Posts
MARCH 3, 2010
Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Gentle touches mapped to buyer personas and other variables. Best of B2B Marketing. February 2010. Great stuff in February.
Ambal's Amusings
OCTOBER 15, 2009
Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Website/Blog traffic and customer engagement are two important ROI measurements. Get Customers.
The ROI Guy
NOVEMBER 4, 2010
In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.
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