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ClickDigest: Weekly Round-Up: 23-Oct-2009

Ambal's Amusings

Dare to Give a Case Study Customer a Deadline? Casey Hibbard writes "Customers can turn a story around in a day or take months" Many times, publishing case studies is based on a deadline. Casey has highlighted the subtleties of how to push the customer to act upon a deadline. Author : Casey Hibbard.

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Best Marketing Strategy Insights of 2009

Webbiquity

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. His conclusion: “We are all publishers now.&#.

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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

This project is the first update of its kind to guidelines introduced in 2009. As games evolve and their audience grows (up to 3 billion gamers worldwide), an increasing number of brands are missing out on connecting with customers if they hold out on in-game advertising. The updates were initially proposed back in June.

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ClickDigest: Weekly Round-Up: 16-Oct-2009

Ambal's Amusings

"Altogether, a 1-7-30-4-2-1 publishing schedule amounts to what is increasingly being referred to as multiplatform, or 360 platform, or transmedia storytelling experience." He has highlighted how important it is to captivate customers with eye catching home pages that have examples. ClickDigest : Weekly Round-Up : 9-Oct-2009.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Show your prospective customers how your products or services work. Showcase Your Customers. When was the last time you purchased a new product without having a look at the reviews from other customers? Educate Your Customers.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues. Read on to get their insights. Get Content.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? Over to you.

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