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One Third of U.S. Online Ads Now Served By Facebook

Hubspot

Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. In 2010, Facebook ad CTRs were at.05% 27 in 2009 to $.49 Connect with HubSpot : 05% on average, which is half of the industry average.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% How much lower? Let’s take a look. compared to 22.2%.

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Why You Might Want to Be More Negative in Your Marketing

Hubspot

For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. These take the common experiences and personify them in order to elicit a feeling in the consumer, and tell the story you're trying to tell.

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4 SEO Tactics to Embrace in 2015

Hubspot

In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Knowing that they impact CTR why would you ignore them? Now imagine the crayons are Meta keywords and Google is that mean, old preschool teacher. Still don’t believe?

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How to Create CTAs that Actually Cause Action

Single Grain

Back in 2009, there was a lot of talk about the big orange button and how it was “the future of marketing.”. Amend your site to incorporate these elements and create a better customer journey. You can’t just copy someone else’s methodology and expect the same results. You need to find what works best for your audience. How’s that for irony?)

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7 Common (and Dangerous) Misconceptions About SEO

Hubspot

It''s a figure that has doubled since 2009. One important metric for growing your search traffic is your clickthrough rate (CTR). Google Authorship puts a face and a name to the search engine results, helping to build trust, communicate relevance, establish credibility, and improve CTR -- in some cases by upwards of 150%.".

SEO 28
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009). search volume rose 16% from 2009 to 2010.