Why You Might Want to Be More Negative in Your Marketing
Hubspot
APRIL 3, 2013
People like to know they're not alone (misery loves company), but most don't like to dwell on the negativity. For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. 5) Cast Some Villains.
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