Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. online chat and - telemarketing support through the CRM component.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2010

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Second, they also report improvements that respondents specifically said were “a result of integration between marketing technologies and CRM”.) But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 29, 2009

Results like email opens are recorded within the system, but actual replies would be directed to a company CRM system or elsewhere. Helmsman released its product in April 2009 and currently has about 20 systems in place. outbound: pretty much all Helmsman does is send messages. There’s a project minimum of about $750.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120