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| | MODERN B2B MARKETING
JUNE 12, 2009 Marketing Features in Salesforce Summer 09
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before. To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records. You can register for it here.
| | WEBBIQUITY
AUGUST 29, 2011 Review: Six Small Business CMS and Web Marketing Systems
Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration. What’s the best web content management system (CMS) for your small business? Genoo.
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| | LOOPFUSE
SEPTEMBER 21, 2010 5 Things to Think about Before Hitting the Send Button « Loopfuse.
can add lead information directly from my CRM and populate it into an email campaign I am sending. So I take the time to incorporate the link into the overall design of my email template. 5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis.
| | LOOPFUSE
| | LOOPFUSE
OCTOBER 5, 2010 WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
You can still add your Customer ID to the settings page and instantly have the Tracking Beacon installed on your site without having to edit the template for your site. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May.
| | TOM PISELLO
OCTOBER 7, 2010 Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. Costs are being cut with as-a-service applications such as Salesforce.com. Followers Simple template. So will this budget season prove to be scarier than most? Do White Papers Still Engage?
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LOOPFUSE OneView Plugin for WordPress « Loopfuse Marketing Automation Blog.
| FRIDAY, MAY 28, 2010
The LoopFuse OneView plug-in for WordPress allows you to quickly instrument your website to take full advantage of OneView without having to edit the template
directly. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM
Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? They find that WordPress sites are flexible and powerful enough to serve their business needs at the right cost. MORE >>
CUSTOMER EXPERIENCE MATRIX SalesFusion Combines Online and Offline Marketing with CRM
| THURSDAY, OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM
as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM
tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM
side, can integrate with more powerful solutions including Salesforce.com
, Microsoft Dynamics CRM
and Siebel CRM
On Demand. online chat and - telemarketing support through the CRM
component. MORE >>
CUSTOMER EXPERIENCE MATRIX Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
| WEDNESDAY, MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com
integration. The balance use the company's sales automation product, SalesView, (which is what let them get away without Salesforce.com
integration for so long), and a partner portal called ResellerView. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates
and insert personalization variables. This applies both to SalesView and Salesforce.com.
ROI reporting. MORE >>
- True Influence Opens a Window into Future Demand Generation
In a third stage, variety diminishes as widely successful approaches become templates
for standard configurations. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM
systems. The system includes a resource library for both internal assets (templates
, emails, Web forms, etc.) True Influence has existing integrations with Salesforce.com
and SugarCRM. The system can exchange data with other CRM
systems through batch updates as needed. MORE >>
CUSTOMER EXPERIENCE MATRIX LeadLife Mixes Advanced and Simple Features
| TUESDAY, APRIL 14, 2009
But it lacks other features that are equally advanced: approval workflows, templates
linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Actions can send the lead to the CRM
system, assign the lead to an owner, and send the owner an email. LeadLife has existing integration Salesforce.com
and could connect with other CRM
systems via the system API. Consider LeadLife. My point exactly. in layers. MORE >>
- Marqui Combines Content Management and Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 17, 2009
- SiteCore Adds Analytics and Marketing To Web Content Management CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 14, 2009
- Jesubi Doubles Sales Prospecting Efficiency CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 21, 2009
- Not Ready for Marketing Automation. Now What? MARKETING GENIUS BLOG | THURSDAY, JULY 23, 2009
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