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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. online chat and - telemarketing support through the CRM component.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. As Jesubi president (and LeadJen founder) Bill Johnson tells the story, LeadJen originally worked directly with its clients’ CRM systems but found they were poorly suited for systematic prospecting. Just thought I’d point that out.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Business Catalyst combines the features of the products above—a CMS, forms builder, and ecommerce tools—with email marketing functionality and a basic CRM system. What’s the best web content management system (CMS) for your small business?

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Encroachment by CMS systems poses another strategic threat to stand-alone demand generation vendors, who (at least in my opinion) are already in danger of being absorbed into CRM suites because of the need for closer integration between sales and marketing. I see demand generation as a tasty little fish swimming among some much larger sharks. To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. This poses a serious sales challenge.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. Most other vendors charge extra for a dedicated IP address if they make it available at all. - The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) True Influence has existing integrations with Salesforce.com and SugarCRM.

Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. The balance use the company's sales automation product, SalesView, (which is what let them get away without Salesforce.com integration for so long), and a partner portal called ResellerView. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. This applies both to SalesView and Salesforce.com. Partner management.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. Systems for other channels then would connect with the Web database in the same way that auxiliary channels are (sometimes) now integrated with a central Customer Relationship Management (CRM) system. For companies where the Web and CRM are both important independent systems, marketing automation is an ally they may both wish to annex. For now, though, SiteCore is working to cooperate with CRM rather than replace it.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Actions can send the lead to the CRM system, assign the lead to an owner, and send the owner an email. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Consider LeadLife. My point exactly. Queries execute continuously as data changes.

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before.   To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records.   You can register for it here.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. Costs are being cut with as-a-service applications such as Salesforce.com. Followers Simple template. So will this budget season prove to be scarier than most? Do White Papers Still Engage?