Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? link] jaybaer Indeed, Facebook does allow you to segment your content in ways that Twitter doesn't. Or is this just creepy? Interesting that you view your Facebook and Twitter crowds much differently.

Social Media 133

Social Media Media Curation Webinar Metrics 133

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The good news is that most analysts are predicting 4-5% growth for 2011. This hierarchical nature of IT though is not apparent to budget holders.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. It has since added a connector for Oracle CRM On Demand. CRM integration is handled through forms that map fields from one system to another. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Single Grain

JUNE 30, 2022

These agencies help you effectively purchase digital media through display advertising and real-time bidding. It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Sparcmedia is a digital advertising company that was founded in 2009.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program. Why not have one on Why they switched?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. I've never purchased anything from ThinkGeek. Being relevant to customers isn’t about just using their first name in an email. link] [link] DJ Waldow Lisa: Love it.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Heinz Marketing

FEBRUARY 8, 2021

And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. I think it doesn’t change the role of CRM, doesn’t change the role of some of the sales engagement tools like the Outreach and SalesLofts of the world. That’s the first piece.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Hubspot

OCTOBER 17, 2018

KISSmetrics is a leading analytics platform that marketers use to obtain the data they need to grow -- and its blog was purchased by Neil Patel. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. The blog might be one of our favorites. Andrew Chen ( AndrewChen.co ).

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? They are not a faceless heard. Well…duh! Well…duh! Well…duh!

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

APRIL 27, 2010

I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Martech Advisor

OCTOBER 14, 2019

Customer experience (cx) is defined as the overall experience of a customer with a company or brand, which includes all points of interactions in a customer’s life cycle, from discovery and purchase to post-sales experience. Leaves the store and makes the purchase online. Table of Content. What is Customer Experience (CX)?

Work Management 92

Work Management Marketing Management Design Examples 92

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree.

Social Media 126

Social Media Media Paid Content Conference 126