Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

MLT Creative

MARCH 1, 2011

London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. March 1-2, TFM&A.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Content Standard

AUGUST 2, 2018

Deloitte’s February 2018 CMO Survey found that social media spend is up 243 percent since 2009 and is predicted to increase by 71 percent in the next five years. Let’s be honest—it was just easier to position social media this way, as one less marketing channel that needs to be tied to conversion metrics.

Marketing Attribution 51

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 51

Heinz Marketing

FEBRUARY 8, 2021

The ABM platform, or the ABX platform category feels a lot like marketing automation did circa 2008, 2009, where it’s finally getting to the point where there’s an understanding of what are the capabilities that are needed, and there’s a relatively small, finite set of key players that you need to look at.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Single Grain

JUNE 30, 2022

They perform Offline Conversion Tracking (OCT) that connects with your CRM to track the quality of your online leads. They provide complete control on programmatic ad buying with full transparency to know the channels that receive the maximum or the lowest conversions. Top Clients: Amazon. 3) Lounge Lizard. Notable Clients: Adobe.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Martech Advisor

OCTOBER 14, 2019

So what are customer experience touchpoints? Customer experience touchpoints are all occasions where a customer engages with a brand, organization, product or service - from buying journey to post sales services. WHat channels and platforms do your best customers prefer to search, explore, and discover products on?

Work Management 92

Work Management Marketing Management Design Examples 92