Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

AUGUST 29, 2011

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

JUNE 12, 2009

.   Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before. After July 2009, you can create Custom Fields on Campaign Member Records. . 

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48