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Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Renewed focus on data quality. Manager, Inbound Marketing, Marketo. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. In 2010 there will be many integrations between marketing automation and CRM systems that will change how teams work together to close business. Access to this data is the foundation for making budgetary and, when necessary, process changes.