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10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. 1) YouTube.

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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009.

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. . Many videos, many views. Moods and Rewind.

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7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. For your inspiration and amusement, we've put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. Check out the marketing stunts below.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. YouTube is routinely serving more than a billion video views per day. September 2009 Online Marketing News.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. 1 “leadership competency” of the future.