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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. 11 email design best practices by iMedia Connection.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Get Content.

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Programmatic Advertising Glossary & Brief History

Digilant

DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. And for the next few years, digital advertising mirrored this simple and straightforward process. This entire process happens within one-tenth of a second.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. September 2009 Online Marketing News.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 42)

Convert

I was interviewing with a large global broadband/TV service provider based out of the Netherlands in 2009. If you couple that with complex businesses and ever-changing circumstances, you need to be able to draw on your knowledge and a strong experimentation process to confidently make the best possible “next decision.”

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How to Make Sure Your Agency is Recession-Proofed

BenchmarkONE

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. Are there any of your processes that you can cut out without any negative impact on the agency’s operations? Expertise and Creativity. Then that’s where you’ll want to start. .