Marketing Automation: Like Bringing a Gun to a Knife Fight
Webbiquity
FEBRUARY 14, 2010
You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting. The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service.
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