Customer Experience Matrix

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

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Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Of course, the tag managers'' success is not guaranteed. And, from a purely practical stand point, it also gives them an initial relationship with many potential clients.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

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Notes from SAS Analyst Conference

Customer Experience Matrix

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. Of course this makes perfect sense, but it’s nice to see on two levels: first, that financial institutions are working on the issue and second, that there’s some good news somewhere. -

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need. The company also deserves praise for articulating a sound vision of future growth through expanded product features.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

I did publish a real review in July 2009.] There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living. Although you may not be familiar with them, the company is five years old and has more than 12,000 (yes, that's twelve thousand ) clients.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Of course, these multi-function systems must still be suited to users with little time and expertise. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. Of course, the customers are the ultimate judges of success. Hubspot originally used its lead database largely for analytics.