A Plain English Guide to Real Time Bidding
Hubspot
APRIL 9, 2021
Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. Advertisers know this as the cost per mille (CPM) and place their bids based on the value of each impression. I, for one, get intimidated just by reading the word "programmatic.".
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