Hubspot

AUGUST 19, 2013

I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

MAY 4, 2011

Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. In 2010, Facebook ad CTRs were at.05% Additionally, the cost-per-click (CPC) for Facebook ads rose from $.27 49 in 2010.

Cost Per Click 28

Cost Per Click Facebook Paid Search Agency CPC 28

Webbiquity

JANUARY 17, 2011

And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009). search volume rose 16% from 2009 to 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100