Convince & Convert

JANUARY 13, 2015

In a 2009 study , researchers examined the intimate language made up of nicknames and code phrases and found that this intimate language correlated highly with stronger and more resilient relationships. Nicknames are associated with intimacy, trust, and friendship.

Communities 158

Communities Ad Building Customer Satisfaction Loyalty 158

Martech Advisor

JANUARY 10, 2020

I believe the growth of women in the martech community is correlated to the growth of women in STEM and those pursuing STEM-related degrees – in fact, more than 210,000 women received STEM degrees/certificates in 2016, compared to nearly 143,000 in 2009,” agreed Rita Patel Jackson, VP of product marketing at Showpad.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Customer Experience Matrix

JULY 8, 2009

Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. David) There are no huge surprises. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

markempa

MARCH 21, 2006

correlated directly to growth rates. correlated directly to growth rates. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Ranking 120

Digilant

JANUARY 12, 2021

However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). You can decide to target a particular age demographic of people, on a specific day, at a particular time, that has a certain interest that directly correlates to the product you are trying to sell. The Birth of Real-Time Bidding.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. It could supplement a traditional marketing automation system or perhaps replace one.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Contently

APRIL 18, 2016

Even though spending more to promote a movie should make the movie more successful in theory, more budget spent on a sequel doesn’t correlate to more net profit. Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. These, however, are averages, skewed by a few exceptions.

Correlation 75

Correlation Case Studies Television marketing Buzz 75

markempa

JANUARY 25, 2006

To that end, Ive developed a model that hypothetically shows the correlation between steps in a prospects buying process and the sales effort together with tactics that might be of interest at each stage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Marketing Insider Group

OCTOBER 21, 2015

The numbers ticking up correlates with what we’ve seen in the industry – brands finally “getting” that content marketing is a necessity, not a nice-to-have; and that the best brands in each space stand out because of it. The content marketing software and services industry is growing mind-blowingly fast, but things will soon start to merge.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

NOVEMBER 1, 2010

Scott uncovered an interesting correlation: Companies that participate in real time are more successful. In recognition of these growing trends and their impact on our company’s reputation, in March 2009 we formed an office of digital communications and social media. We are moving from a monologue to a dialogue.

Paid Search Agency 28

Paid Search Agency Companies PR Correlation 28

Content Standard

SEPTEMBER 10, 2016

percent of marketing budgets in 2009 to 11.7 What is most telling, however, is that when comparing time spent on social against years of experience in the social marketing space, the Examiner found a nearly direct correlation between years of experience and time spent on the platforms. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Contently

MAY 11, 2016

We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Adobe Experience Cloud Blog

MAY 11, 2012

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Of course there will always be a correlation between quantity and output but that model is incredibly inefficient. No longer is it a numbers game.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Hubspot

OCTOBER 23, 2013

2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s). Google''s Matt Cutts is very clear to underscore that correlation does not equal causation, but in this case, correlation might be enough.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

FEBRUARY 18, 2015

Searchmetrics released their annual white paper detailing ranking factors and rank correlations. In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." You can also read a summary of Searchmetric’s report on Moz’s website. Still don’t believe?

Tactics 28

Tactics SEO SERP Keywords 28

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

OCTOBER 30, 2013

Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. If you look at a cross-section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with [this theory].".

Tips 28

Tips Act-On Correlation Inbound Marketing 28

Hubspot

APRIL 3, 2013

I don't know what this says about human nature, but there's an undeniable correlation between page views and negativity. For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. cities for allergies.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Martech

JULY 11, 2022

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 After you’ve done this, look for correlations, identify trends, identify outliers and draw comparisons. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description.

Marketing Attribution 102

Marketing Attribution Work Management Marketing Management Comparison 102

Convince & Convert

SEPTEMBER 21, 2010

They can’t Quibble: We (MotiveQuest) have social media metrics (brand advocacy via the Online Promoter Score) that have a strong, positive correlation to sales – see case study of work we did with MINI USA here: [link] TO’B [link] Tom O’Brien Great post Jason – here is my addition – and a quibble.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. But, it's not a 1:1 correlation in my mind. population. The answer may surprise you.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2009

Seems like there should be a correlation here. And if the correlation is weak - then perhaps the criteria for scoring need another look. Bottomline: I'd be interested to see quantitative research on this, but the anecdotal information, in my mind, suggests the correlation is strong. Alive and Kicking! All rights reserved.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

JULY 14, 2010

I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post! Because humans don't scale, how are we to put a cap or number to their behaviors online? All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

ClickZ

DECEMBER 31, 2022

The remarkable performance of Bombas is beneficial for all, as their sales directly correlate with their ability to donate to those in need. Hydro Flask Hydro Flask, established in 2009, introduced the first fully insulated bottle collection to the market. Why does it work?

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

Webbiquity

JANUARY 9, 2013

In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Shawn Achor demonstrates how happiness not only correlates with positive life and business outcomes (which one might expect), but can actually produce such outcomes.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Enterprise Management 100

Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

Social Media 159

Social Media Media Stats Statistics 159

Content Standard

DECEMBER 18, 2015

Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Your audience will feel betrayed when they go from one experience with your content to a poor experience with your business or product. One hundred percent.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Budget Creation Content 40

Content Standard

DECEMBER 18, 2015

Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Your audience will feel betrayed when they go from one experience with your content to a poor experience with your business or product. One hundred percent.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Budget Creation Content 40

markempa

MAY 19, 2005

It was confirmed after two-years of research that the answer to this single question is the number one indicator and correlated directly to growth rates. It was confirmed after two-years of research that the answer to this single question is the number one indicator and correlated directly to growth rates.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Hubspot

DECEMBER 11, 2013

It''s a figure that has doubled since 2009. Every two years, the search pros at Moz run a scientific correlation study to examine what webpage qualities are associated with high ranks on Google. Bottom Line: Posting to Google+ as a platform has search value, while clicking the +1 button on posts just correlates to good content.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Sharpspring

APRIL 30, 2020

Even more interesting than the number of touchpoints used is that the number of touchpoints correlates directly to a customer’s value: the more touchpoints an individual leveraged, the more money they spent both on an individual purchase and over the course of the study. But does it work for B2B?

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Hubspot

JUNE 16, 2014

“Success, it turns out, correlates just as closely with confidence as it does with competence.” In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. ” Now, there’s a problem with Kay and Shipman’s theory.

Lead Ranking 28

Lead Ranking Hubspot Correlation Act-On 28

Convince & Convert

SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. All rights reserved.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

Paid Content 100

Paid Content Social Media Statistics Research 100

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Conversely, solutions that reduce complexity and simplify management result in lower TCO. Winning the War on Complexity with TCO - ShoreTel. How to Break Free of the Pack? Differentiate for S.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

APRIL 12, 2012

In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. 3) Get Organized.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28