Adobe Experience Cloud Blog

JANUARY 25, 2009

He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? Here are just a few excerpts: 1.

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48

Zoominfo

JUNE 30, 2019

The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand. Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And yes, that includes your B2B prospects! Gamifying it means that prospects and customers will be left with a positive feeling about your brand.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Mereo

DECEMBER 21, 2023

Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Conversica

DECEMBER 20, 2022

Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Our company was founded in 2007 and our product launched in 2009. Conversation Automation is the perfect solution to these challenging times because it scales at a much lower cost than human capital. By Jim Kaskade.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. A big driver for branding’s resurgence is ABM (Account-Based Marketing) , where the measuring stick is account engagement, and not the clicks and conversions that have been B2B’s main currency for the last decade.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Conversica

OCTOBER 28, 2019

First launched in 2009, the flagship Conversica® Sales AI Assistant has over a decade of expertise helping companies find and secure customers more quickly and efficiently by autonomously contacting, engaging, qualifying and following up with leads via natural, two-way conversations.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Verticals 75

markempa

JUNE 29, 2005

« Marketing to Small-Medium Businesses Via IT Consultants & Resellers | Main | Marketing accountability and ROI Measurement » Improving Lead Generating And Conversion Rates I liked this article by Charlie Cook over at SalesMastersWorld. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Conversion Rate 120

Conversion Rate Lead Generation Generation Conversion 120

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. Landing Page Handbook: How to Raise Conversions NEWS Alert!

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

Webbiquity

JUNE 28, 2012

And while we continue to discuss website effectiveness in terms of conversions – providing content that prospects find interesting enough to be willing to give up some of their own information in order to receive it – now that’s no longer enough. I need to see what pages those companies go to and what exactly they are doing on my site.

Marketing Management 100

Marketing Management Marketing Websites Marketing Automation Services Lead Scoring 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

Valasys

AUGUST 21, 2019

The new content platform devised is called PureContent which serves as a one-stop solution for figuring out the relevant pieces of content, resonating with the areas of interests of the prospects. About PureB2B : Founded in the year 2009, PureB2B helps marketers match pace with ever-changing demands of B2B sales.

Intent 40

Intent B2B Marketing B2B Product 40

NuSpark Consulting

MARCH 17, 2012

Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing BtoB 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Smashmouth Marketing

APRIL 1, 2010

In a previous blog article, I shared poll results showing C Level prospects being more than willing to take their first introductory appointment by phone. No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I think not.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Hubspot

MAY 20, 2015

These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. The result?

Top of Funnel 28

Top of Funnel Marketing Qualified Leads Lead Ranking Conversion 28

Vidyard

JANUARY 15, 2020

Conversational Interviews 4.3 Sales teams can also send interview videos featuring current customers to prospects. Conversational Interviews. Whether it’s a talk show format or an on-location interview, conversational interviews feature the host on camera. Choose a conversational interview if you want a more casual feel.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Smashmouth Marketing

JUNE 7, 2009

Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Putting Measurement into Action to Improve Leads, Conversions & ROI. Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Email Workshop. More later.

B2B 100

B2B Marketing Budget Conference CMO 100

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. This is expensive and it's exactly what prospects don't want.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Conversica

OCTOBER 27, 2019

First launched in 2009, the flagship Conversica® Sales AI Assistant has over a decade of expertise helping companies find and secure customers more quickly and efficiently by autonomously contacting, engaging, qualifying and following up with leads via natural, two-way conversations.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Prospects will tune you out until that happens.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

ViewPoint

JANUARY 15, 2013

These groups are incapable of having meaningful conversations with C-Level executives about strategic business initiatives that lead to high quality opportunities and become sales accepted and qualified. Large call center and security software company—since 2009. D&B —since 2003. Large medical device manufacturer—since 2005.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. We want the prospect to contact us for pricing information so we can engage with them further 3. You can’t surround the conversation with value and branding.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email. Keep in mind, permission means the conversation is just starting. In addition to these accomplishments, he was able to: Increase conversion lead to customer. Content is King.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Ambal's Amusings

DECEMBER 31, 2010

How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? BONUS TOP POST from 2009. Conversation. How should marketers leverage content? Which content should be free? Continuity.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing.

Email Marketing 62

Email Marketing Branding Brand Identity Planning 62

Vidyard

FEBRUARY 10, 2021

Conversational Interviews 4.3 Sales teams can also send interview videos featuring current customers to prospects. Conversational Interviews Whether it’s a talk show format or an on-location interview, conversational interviews feature the host on camera. Choose a conversational interview if you want a more casual feel.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. To improve engagement, build interaction into your site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

markempa

AUGUST 24, 2007

Im sharing part of our conversation so that other readers may benefit. Im sharing part of our conversation so that other readers may benefit. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It promised to deliver better ROI measurement for their marketing campaigns.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

MAY 8, 2006

prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call?

Lead Generation 120

Lead Generation Generation Cold Calling Marketing Qualified Leads 120

B2B Marketing Traction

MARCH 28, 2014

That’s one reason I became certified in Inbound Marketing in 2009. Now, as a consultant (and with some years of experience and perspective), I can assess the prospective clients I meet and evaluate what it would be like to work with them. As a result, I must constantly learn new things to stay current on technologies and trends.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120