Trending Sources

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009. Beyond , July 23, 2009.

B2B 0

BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! That conversation and these tweets inspired me to write the following Blog Article. I was on a sales call yesterday where a CMO said to me "We used to only want to pay for C/VP meetings that scored a high BANT rating." Do you agree? Good sales people can help create BANT. Absolutely not. sales

BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. That conversation and these tweets inspired me to write the following Blog Article. I was on a sales call yesterday where a CMO said to me "We used to only want to pay for C/VP meetings that scored a high BANT rating." nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Ahhhhh. Do you agree? link]. Good sales people can help create BANT. AUTHORITY - A CFO is a CFO.

Low Cost Systems for Demand Generation

Customer Experience Matrix

Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I did publish a real review in July 2009.] My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Just kidding.or am I?) Click read my March 18 review.]

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 9.5 You can do that on your own through endless vendor meetings and random conversations with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back.

Top 40 B2B Marketing Blogs - B2B Marketing Zone

WebMarketCentral

Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). Since that time, it's been steadily growing in traffic and subscribers. The site has also been gradually adding the very best sources of content on B2B Marketing. Tony tells me that he uses these Best Of posts as a way to see the very best from these 40+ blogs each month. B2B Marketing is important to many of my clients, but I just don't have time to read all the posts from all these sources.

B2B 0

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight. Feel free to chime in if I did. Alive and Kicking!

B2B Lead Management Market Heats Up

delicious b2bmarketing

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Posted by: Laura Ramos | March 26, 2008 at 01:02 AM What a great conversation this is becoming. Once you have the right people in place, you need to start with a conversation. Here’s the problem. Lots of stuff, huh?

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% Best in Class Non-Best-In-Class % higher Bid-to-Win Ratio Increase 24% 18% 33% Lead Conversion Rate increase 23% 16% 44% Average Revenue per Account increase 15% 12% 25% Average Deal Time decrease 13% 10% 30% Average return on marketing campaigns inrease 27% 13% 108% 4. 56.8% 16% % firms w/lead to first call conversion > 50% 48.7% Here's a bunch. Statistics include: • 16.5%

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%)… Best Web and Landing Page Design Tips of 2009 - Webbiquity , April 14, 2010 Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. 

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. See also her recent blog post Five B2B Marketing Surprises From 2009. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Without listening, “conversations” are simply monologues. predictions.