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| | B2B MARKETING ZONE POSTS
DECEMBER 9, 2009 [2009, Conversion] Top 80 B2B Marketing Posts for 2009
This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009. Need Content?
| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 4, 2009 [2009, Conversion] Low Cost Systems for Demand Generation
Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. I did publish a real review in July 2009.] My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Just kidding.or Click read my March 18 review.] Read it here.]
SEPTEMBER 1, 2010 | CUSTOMER EXPERIENCE MATRIX
[2009, Conversion] Hard Data to Justify Your Marketing Automation Investment
MAY 26, 2010 | LOOPFUSE
[2009, Conversion] Oracle acquires a million lines of code
MAY 3, 2010 | B2B MARKETING ZONE POSTS
[2009, Conversion] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
JANUARY 12, 2010 | LEADSLOTH
[2009, Conversion] Marketing Automation Trends for 2010
DECEMBER 9, 2009 | B2B MARKETING ZONE POSTS
[2009, Conversion] Top 80 B2B Marketing Posts for 2009
SEPTEMBER 9, 2009 | WEBMARKETCENTRAL
[2009, Conversion] Top 40 B2B Marketing Blogs - B2B Marketing Zone
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| | MARKETING INTERACTIONS
AUGUST 6, 2009 [2009, Conversion] Lessons Learned from Using Marketing Automation
The executives interviewed used a variety of solutions including; Active Conversion, Aprimo, Eloqua, eTrigue, LoopFuse, Manticore Technology, Marketo, Market2Lead, Pardot and Silverpop Engage B2B (formerly VTrenz). There's a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. As the use of these systems is estimated at only 10% of the overall B2B market, these insights from the trenches will help both vendors and customers prepare for the best outcomes.
| | SMASHMOUTH MARKETING
MARCH 9, 2009 [2009, Conversion] BANT - It's Not Always The Lead Score
I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. That conversation and these tweets inspired me to write the following Blog Article. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Ahhhhh. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree? link]. mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 I responded). Absolutely not.
| | SMASHMOUTH MARKETING
MARCH 19, 2009 [2009, Conversion] BANT - It's Not Always The Lead Score
I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! That conversation and these tweets inspired me to write the following Blog Article. Ahhhhh brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree? link] mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 Absolutely not. sales
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Conversion] Demandbase: A New Twist In The Lead Management Automation Market
would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight. The technology appears useful at both ends of this spectrum.
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CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010 [2009, Conversion] Hard Data to Justify Your Marketing Automation Investment
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% 16% % firms w/lead to first call conversion > 50% 48.7% Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. If anyone else cares to expand on this list, even better. Statistics include: • 16.5% MORE >>
LEADSLOTH | TUESDAY, JANUARY 12, 2010 [2009, Conversion] Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. See also her recent blog post Five B2B Marketing Surprises From 2009. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Without listening, “conversations” are simply monologues. predictions. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [2009, Conversion] B2B Lead Management Market Heats Up
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Posted by: Laura Ramos | March 26, 2008 at 01:02 AM What a great conversation this is becoming. Once you have the right people in place, you need to start with a conversation. Here’s the problem. Lots of stuff, huh? MORE >>
LOOPFUSE | WEDNESDAY, MAY 26, 2010 [2009, Conversion] Oracle acquires a million lines of code
Ramos: I know the following may sound simplistic, but – through dozens of interviews and conversations with marketers who have used lead management successfully for more than a year – I’ve found that the keys to success include: 1) Gear up for process change; don’t rely simply on technology. Consistently, marketers who use this technology over an extended period of time report measurable increases in lead quality, opportunity-to-pipeline conversion, and deal velocity—all factors that directly impact sales pipeline health and revenues. 2) Stock up on the content. LoopFuse ,Inc. MORE >>
B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010 [2009, Conversion] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%)… Best Web and Landing Page Design Tips of 2009 - Webbiquity , April 14, 2010 Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. MORE >>
- [2009, Conversion] Top 40 B2B Marketing Blogs - B2B Marketing Zone WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 9, 2009
- [2009, Conversion] Twitter - Content - Lead Nurturing - Best of B2B Marketing B2B MARKETING ZONE POSTS | TUESDAY, SEPTEMBER 8, 2009
- [2009, Conversion] First Look at New Marketo Release CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009
- [2009, Conversion] Demand Generation Usability Scores - Part 4 CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
- [2009, Conversion] Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone B2B MARKETING ZONE POSTS | MONDAY, AUGUST 3, 2009
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