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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 4, 2009 Low Cost Systems for Demand Generation
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pricing for a full-featured system was $597 per month—quite a bargain. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). It offers a pretty complete set of features, with shortfalls in some areas balanced by strengths in others. I did publish a real review in July 2009.]
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed.
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| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics."
| | LOOPFUSE
MAY 26, 2010 Oracle acquires a million lines of code
Many lead management vendors include what I call “sales enablement” features in their offerings today – tools that help track a prospect’s digital footprints and summarize their presales buying behavior. For most reps, these features create a window into the customer’s psyche formerly hidden from view. Consistently, marketers who use this technology over an extended period of time report measurable increases in lead quality, opportunity-to-pipeline conversion, and deal velocity—all factors that directly impact sales pipeline health and revenues. LoopFuse ,Inc.
| | B2B MARKETING ZONE POSTS
MAY 3, 2010 Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
The following are the top items from featured sources based on social signals. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Find out how to make landing pages work harder and increase conversion rates. The Difference Between Features and Value - Marketing Interactions , April 2, 2010 There are numerous articles, blogs, Tweets and discussion groups that talk about content marketing. Best of B2B Marketing. April 2010.
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CUSTOMER EXPERIENCE MATRIX First Look at New Marketo Release
| TUESDAY, FEBRUARY 24, 2009
I’m going to diverge just slightly from my current obsession with usability to talk about a conversation
I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead
and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. That resonated with me because I’ve noticed several other demand generation vendors offering features
that cross into traditional sales department territories, such as prospect portals and reseller management. MORE >>
CUSTOMER EXPERIENCE MATRIX Demand Generation Usability Scores - Part 4
| THURSDAY, MARCH 5, 2009
The main result of the conversations
so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead
Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 You can do that on your own through endless vendor meetings and random conversations
with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back. 9 Now what? 0 0 0 0 0.5 MORE >>
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