Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). Jumping faster on qualified leads equals higher conversion rates.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. It could supplement a traditional marketing automation system or perhaps replace one.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Learn more at www.bvp.com and follow us on Twitter @BessemerVP. To learn more about Vidyard, please visit www.vidyard.com.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Learn more at www.bvp.com and follow us on Twitter @BessemerVP. To learn more about Vidyard, please visit www.vidyard.com.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Best of B2B Marketing. February 2010. Assumptions Anyone?

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

AUGUST 19, 2013

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% You can follow him on Twitter and Google+. How much lower?

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click Cost per Acquisition 28

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Blog WritingontheWeb Twitter PatsiBlogSquad.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

The ROI Guy

JANUARY 17, 2011

The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Executive Assessment Tools , Frugalnomics , Pisello , ROI Calculator , TCO Calculator , Value Marketing , Value Selling 3comments: Jeff Ogden said.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Some other examples of indirect (soft) benefits include: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Martech Advisor

MARCH 30, 2020

Considering the short shelf-life of books published that cover digital marketing, this book stands its ground despite being released in 2009. He provides five examples of actionable KPIs and explains conversion rate, cart abandonment, micro and macro-conversions, and how to measure the success of a non-e-commerce website.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

OCTOBER 17, 2018

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Use Twitter retargeting.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 21, 2011

Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. 7 emails you should never send by iMedia Connection. ** 5 Stars.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter).

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. range, with a typical conversion rate of around 2.8%. #2:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Single Grain

APRIL 25, 2022

They have expertise in all aspects of pay-per-click management, including Google , Bing, Facebook, Twitter, LinkedIn and YouTube ads. HigherVisibility is an award-winning PPC management agency that has been in the business since 2009. Creating and sharing detailed monthly reports to track campaign progress. 10) HigherVisibility.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

JULY 6, 2011

There’s nothing organic about Nicki Minaj’s growing Twitter and Facebook following. has built a tribe of brand evangelists who fuel trending topics on Twitter and influence purchasing decisions. Nicki Minaj’s conversion rate was incredible. She has even branded her fan base as “Barbies” and.

Enterprise Management 28

Enterprise Management Work Management Branding Brand Identity 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. 22: The 32 Best Twitter Marketing Tools. #23: 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: 23: The 29 Best Web Analytics Tools. #24:

Marketing Automation Services 250

Marketing Automation Services CRM Tools Marketing Management 250

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convert

JANUARY 24, 2022

To do that, you have to come up with original hypotheses and relevant testing ideas, overcome biases, understand the mechanics of conversion rate optimization , think outside “best practices”, and keep up with the growth in the industry. Where he speaks about A/B testing: LinkedIn Medium Twitter. The catch is using it correctly.

A/B testing 72

A/B testing Work Management Marketing Management Paid Search Agency 72

Hubspot

DECEMBER 4, 2012

Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. You want to see higher conversion rates. 3) Smart Forms.

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28