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30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . I'm seeing a real shift in B2B tech toward the world of ecommerce. Rachel Ferrigno.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. I’m seeing a real shift in B2B tech toward the world of ecommerce. Rachel Ferrigno.