ClearVoice

JUNE 2, 2023

Google also owns the second-largest search engine, YouTube. Bing, Yahoo, and DuckDuckGo are some runner-ups that all have strengths for your content. Since 2009, Yahoo’s search power has come from Bing which we will talk about next. This makes it a lot easier to optimize your content and keep it optimized.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

Zoominfo

APRIL 24, 2019

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Not only will keyword stuffing result in a ranking penalty, but it also diminishes the quality of your content. Content farming. Make sure what you have to offer is worth reading!

Tactics 189

Tactics Cost SEO Lead Scoring 189

nDash

NOVEMBER 13, 2018

For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. But that doesn’t mean more traditional forms of content are dead. Written content isn’t going anywhere. Don’t be a Content Marketing Goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

seo.co

OCTOBER 5, 2021

Mobile devices such as iPhones, iPads and Android phones don’t support the Flash video framework, so Google ranks mobile sites with heavy Flash content lower than sites using Flash alternatives, such as HTML5 and its graphical Canvas library. Getting Higher Google Rankings With Better Mobile Websites. Graphics and Video Without Flash.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. So we started creating our own original content across multiple platforms to serve as a sort of press outlet. Our original content about the disability experience reached over 140,000 people last year.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Brightedge

MARCH 31, 2022

Another variation of this myth runs along the lines of “just focus on creating great content” or “SEO doesn’t matter anymore.”. Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more. Short Content Doesn’t Rank. Open and shut.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing SEO 105

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

APRIL 15, 2015

They shut it down in 2009. One for my good friend Mark Schaefer , whose new book, “ The Content Code ,” is now available on Amazon. ” About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. You need to get this book.

Google 147

Google Paid Search Agency Television marketing Ads 147

Convince & Convert

MAY 4, 2015

He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. It will be interesting to see how YouTube fairs with this new competition. We give more credence to the written word than any other form of content (blogs, podcasts, etc.).

Twitter 146

Twitter Facebook SMS Skype 146

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. What stories or lessons learned do you have to share? United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Vidyard

JULY 4, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Contently

MAY 11, 2016

.” Johnson, now head of activation and media for RAPP’s West Coast branch, started by partnering with publishers like Gawker and BuzzFeed to create content tied to what the audience was passionate about, such as advice for picking a fantasy baseball team or protecting your record collection. They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Content creation doesn’t have to be hard. For example, “content creation.”

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. You can’t have good, effective content marketing without a blog and social media participation.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Digilant

MARCH 3, 2022

Interstitial ads are interactive, full-screen ads that cover the content of the host app. When the mobile game ad is displayed, a user can tap the content and be directed to a landing page or close the ad to continue the game. The content is also usually lighter and lower-risk. What Are In-Game Interstitial Ads? Brand safety.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? Close the email and ask yourself again in 1 hour.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Vidyard

JULY 9, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Chris Koch

JANUARY 31, 2014

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. Yours in Content, . It’s fantastic to be back here at Content Marketing World. Well, would you know that the exact same things hold true for your content marketing plan ? Hello Cleveland.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. You can follow any responses to this entry through the RSS 2.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). Let’s look at the Ford Fiesta marketing campaign from 2009 as an example.

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51